Ad creative on Snapchat may not collect or solicit sensitive or special category data from users, including health information, financial status, racial or ethnic origin, religious beliefs, sex life, political opinions, or trade union membership.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a content-level restriction on the categories of personal data that advertisers may collect through ad creative, aligning with special category data protections under major privacy frameworks and limiting advertiser data collection practices at the point of ad interaction.
Interpretive note: The full scope of restricted data categories is defined by reference to the Personal Data Terms and Business Help Center, which are external documents not included here, creating partial uncertainty about the complete list of covered data types.
Under this clause, users interacting with Snapchat ads cannot be asked to provide sensitive data categories including health information, financial status, racial or ethnic origin, religious beliefs, sexual preferences, or political opinions through the ad creative itself. The agreement also prohibits ads that deceive users into providing personal information under false pretenses.
Cross-platform context
See how other platforms handle Sensitive Data Collection Prohibition in Ad Creative and similar clauses.
Compare across platforms →"Ads may not collect sensitive information or special category data, as defined in the Rules, including any information that is based on or includes: (i) an alleged or actual commission of a crime; (ii) health information, including any "protected health information" or "consumer health data" (as defined in the Personal Data Terms) and any health information further detailed in our Business Help Center; or (iii) information about users' financial status, racial or ethnic origin, religious beliefs or preferences, sex life or sexual preferences, political opinions, or trade union membership.Excerpt from Snapchat Ads's Snapchat Advertising Policies
REGULATORY LANDSCAPE: This provision directly engages GDPR Article 9, which restricts the processing of special categories of personal data, and CCPA's treatment of sensitive personal information categories.
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This provision establishes a content-level restriction on the categories of personal data that advertisers may collect through ad creative, aligning with special category data protections under major privacy frameworks and limiting advertiser data collection practices at the point of ad interaction.
Under this clause, users interacting with Snapchat ads cannot be asked to provide sensitive data categories including health information, financial status, racial or ethnic origin, religious beliefs, sexual preferences, or political opinions through the ad creative itself. The agreement also prohibits ads that deceive users into providing personal information under false pretenses.
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