From October 1, 2025, Snap will prohibit political advertising in the EU as defined under EU Regulation 2024/900, covering ads by or for political actors and ads designed to influence elections, referendums, or legislative processes, with limited exemptions for official government informational communications.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a forward-dated categorical prohibition on EU political advertising aligned with the requirements of EU Regulation 2024/900, affecting political parties, candidates, political alliances, and issue advertisers whose content meets the regulation's definition of political advertising.
Under this clause, EU users will no longer be served political advertising from political actors or influence-oriented campaigns on Snapchat from October 1, 2025 onward. The policy states that social issue ads with neutral messaging on topics of general public relevance will continue to be reviewed and permitted on a case-by-case basis if they fall outside the EU Regulation 2024/900 definition.
Cross-platform context
See how other platforms handle EU Political Advertising Ban from October 2025 and similar clauses.
Compare across platforms →"From 1st October 2025, in the European Union (EU), Snap will not permit political advertising as defined under EU Regulation 2024/900 on the transparency and targeting of political advertising. This means that the following are not permitted: (a) ads by, for or on behalf of a political actor, which means a political party, political alliance, a candidate for or holder of any elected office at Union, national, regional and local level, or any leadership position within a political party, or member of Union institutions; or (b) ads which are liable and designed to influence the outcome of an election or referendum, voting behaviour or a legislative or regulatory process, at Union, national, regional or local level.Excerpt from Snapchat Ads's Snapchat Advertising Policies
REGULATORY LANDSCAPE: This provision directly implements EU Regulation 2024/900 on the transparency and targeting of political advertising, which is enforced by EU member state authorities and the European Data Protection Board where targeting involves personal …
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This provision establishes a forward-dated categorical prohibition on EU political advertising aligned with the requirements of EU Regulation 2024/900, affecting political parties, candidates, political alliances, and issue advertisers whose content meets the regulation's definition of political advertising.
Under this clause, EU users will no longer be served political advertising from political actors or influence-oriented campaigns on Snapchat from October 1, 2025 onward. The policy states that social issue ads with neutral messaging on topics of general public relevance will continue to be reviewed and permitted on a case-by-case basis if they fall outside the EU Regulation 2024/900 …
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