Shopify can raise its fees or add new fees at any time as long as it gives you 30 days' notice, and continuing to use your store after that notice counts as your agreement to the new prices.
Merchants face ongoing financial exposure from unilateral fee increases, as Shopify can raise subscription fees or transaction fees with just 30 days' notice and continued platform use is treated as acceptance — leaving merchants little practical option but to pay up or migrate their entire store to another platform.
Cross-platform context
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Compare across platforms →Merchants who continue using Shopify after receiving a fee increase notice — even if they disagree with the increase — are deemed to have accepted the new pricing, creating a de facto obligation to either pay more or abandon their store.
REGULATORY FRAMEWORK: Fee modification clauses in adhesion contracts are subject to scrutiny under FTC Act Section 5 (unfair or deceptive acts), and under state contract law doctrines of unconscionability. In the EU, P2B Regulation (EU) 2019/1150 Article 3 requires that material changes to terms (including pricing) be provided with at least 15 days' advance notice and that business users have a right to terminate before changes take effect — Shopify's 30-day notice may satisfy this but must be accompanied by a clear termination right. UK merchants have parallel protections under the UK P2B Regulations 2020.
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