The policy prohibits using Runway's tools to impersonate individuals or entities, misrepresent affiliation, defraud, scam, or deliberately mislead others.
This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision addresses AI-generated deepfake and synthetic media use cases that engage FTC Act Section 5 prohibitions on deceptive practices and, for election-related contexts, emerging federal and state AI transparency and disclosure requirements.
Under this clause, use of Runway's tools to generate content intended to impersonate real individuals or entities, or to fraudulently mislead others, constitutes a policy violation subject to account suspension. The prohibition applies to both impersonation of individuals and misrepresentation of organizational affiliation.
Cross-platform context
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Compare across platforms →"Use of the service to impersonate an individual or entity, or to misrepresent your affiliation with an individual or entity. Use of the service to defraud, scam, or deliberately mislead others.Excerpt from Runway's Usage Policy
(1) REGULATORY LANDSCAPE: The impersonation and misleading content prohibition engages FTC Act Section 5 prohibitions on unfair or deceptive acts and the FTC's Impersonation Rule (16 CFR Part 461), which specifically addresses AI-generated impersonation of …
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This provision addresses AI-generated deepfake and synthetic media use cases that engage FTC Act Section 5 prohibitions on deceptive practices and, for election-related contexts, emerging federal and state AI transparency and disclosure requirements.
Under this clause, use of Runway's tools to generate content intended to impersonate real individuals or entities, or to fraudulently mislead others, constitutes a policy violation subject to account suspension. The prohibition applies to both impersonation of individuals and misrepresentation of organizational affiliation.
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