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The policy prohibits using Runway's tools to impersonate individuals or entities, misrepresent affiliation, defraud, scam, or deliberately mislead others.
This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision addresses AI-generated deepfake and synthetic media use cases that engage FTC Act Section 5 prohibitions on deceptive practices and, for election-related contexts, emerging federal and state AI transparency and disclosure requirements.
Under this clause, use of Runway's tools to generate content intended to impersonate real individuals or entities, or to fraudulently mislead others, constitutes a policy violation subject to account suspension. The prohibition applies to both impersonation of individuals and misrepresentation of organizational affiliation.
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"Use of the service to impersonate an individual or entity, or to misrepresent your affiliation with an individual or entity. Use of the service to defraud, scam, or deliberately mislead others.Excerpt from Runway's Usage Policy
(1) REGULATORY LANDSCAPE: The impersonation and misleading content prohibition engages FTC Act Section 5 prohibitions on unfair or deceptive acts and the FTC's Impersonation Rule (16 CFR Part 461), which specifically addresses AI-generated impersonation of government entities and businesses. State-level deepfake statutes in California, Texas, Virginia, and others address AI-generated impersonation in electoral and non-consensual intimate imagery contexts. The EU's AI Act addresses certain high-risk AI applications including those that may facilitate deception, and the DSA imposes obligations on platforms regarding systematic risks including AI-generated disinformation. (2) GOVERNANCE EXPOSURE: Medium. AI-generated impersonation and synthetic media used for fraud are high-profile enforcement priorities for the FTC and state attorneys general. The policy's prohibition aligns with applicable legal standards, though the document does not describe detection mechanisms for impersonation attempts. (3) JURISDICTION FLAGS: California's AB 602 and AB 730 address AI-generated deepfakes in specific contexts. Multiple states have enacted or are considering election-related deepfake disclosure requirements. EU member states implementing the DSA and AI Act have additional obligations regarding synthetic media transparency. Compliance exposure is heightened for users or deployments in electoral, financial services, or consumer-facing commercial contexts. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers deploying Runway for marketing, advertising, or customer-facing applications should assess whether synthetic media outputs comply with applicable disclosure requirements, including FTC endorsement guidance on AI-generated content and state-level deepfake disclosure statutes. (5) COMPLIANCE CONSIDERATIONS: Legal teams should evaluate whether commercial use cases involving AI-generated likeness or voice require affirmative disclosure under applicable federal or state law, independent of and in addition to Runway's policy prohibitions. Compliance with Runway's policy does not independently satisfy applicable legal disclosure or consent requirements.
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This provision addresses AI-generated deepfake and synthetic media use cases that engage FTC Act Section 5 prohibitions on deceptive practices and, for election-related contexts, emerging federal and state AI transparency and disclosure requirements.
Under this clause, use of Runway's tools to generate content intended to impersonate real individuals or entities, or to fraudulently mislead others, constitutes a policy violation subject to account suspension. The prohibition applies to both impersonation of individuals and misrepresentation of organizational affiliation.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Runway.