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The policy prohibits using Runway's tools to defraud, scam, or deliberately mislead others, and further prohibits impersonating any individual or entity or misrepresenting affiliation with any individual or entity.
This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision directly engages the FTC Act's Section 5 prohibition on unfair or deceptive practices and may also implicate the Computer Fraud and Abuse Act, wire fraud statutes, and state consumer protection laws in the context of AI-generated deceptive content.
Interpretive note: The term 'deliberately mislead' is not further defined in the document; its application to satirical, fictional, or commercial content may depend on context and applicable law.
Under this clause, users are prohibited from using Runway's platform to generate content for fraud, scams, deliberate deception, or impersonation; violations may result in account suspension and may also expose users to civil and criminal liability under applicable law independent of Runway's enforcement action.
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"Use of the service to defraud, scam, or deliberately mislead others Use of the service to impersonate an individual or entity, or to misrepresent your affiliation with an individual or entityExcerpt from Runway's Content Policy
(1) REGULATORY LANDSCAPE: The prohibition on fraud, scams, and deliberate misleading content directly engages FTC Act Section 5 (unfair or deceptive acts or practices) and may implicate 18 U.S.C. 1343 (wire fraud) and 18 U.S.C. 1028 (identity fraud) where AI-generated impersonation content is used in commercial or financial fraud contexts. State consumer protection statutes in all U.S. jurisdictions prohibit deceptive trade practices. (2) GOVERNANCE EXPOSURE: Medium. The provision's prohibition is consistent with broadly applicable law and aligns with FTC guidance on AI-generated deceptive content; the primary governance exposure arises from the breadth of 'deliberately mislead,' which could apply to a range of commercial content generation activities including advertising, satire, or fictional narratives if not carefully scoped. (3) JURISDICTION FLAGS: EU users are subject to the Digital Services Act's provisions on illegal content and disinformation, which may impose additional reporting and takedown obligations on Runway as a platform operator. The prohibition on impersonation also engages state-level deepfake statutes in California (AB 602, AB 730), Texas, and Virginia, which regulate AI-generated impersonation in electoral and commercial contexts. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprises using Runway for marketing, advertising, or branded content should assess whether their use cases could be characterized as misrepresenting affiliation or impersonating an entity, particularly in influencer marketing or branded character contexts. (5) COMPLIANCE CONSIDERATIONS: Compliance teams in media, advertising, and public affairs organizations should evaluate whether their Runway use cases involve any form of simulated spokesperson, brand representative, or public figure content that could implicate the impersonation prohibition. Organizations operating in electoral communication contexts should review state deepfake election statutes that may independently govern AI-generated impersonation content.
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This provision directly engages the FTC Act's Section 5 prohibition on unfair or deceptive practices and may also implicate the Computer Fraud and Abuse Act, wire fraud statutes, and state consumer protection laws in the context of AI-generated deceptive content.
Under this clause, users are prohibited from using Runway's platform to generate content for fraud, scams, deliberate deception, or impersonation; violations may result in account suspension and may also expose users to civil and criminal liability under applicable law independent of Runway's enforcement action.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Runway.