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The policy prohibits users from attempting to create or modify non-consensual intimate imagery using Runway's tools.
This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision addresses the use of AI generation tools to produce NCII, an area of active state and federal legislative development in the United States and under the EU AI Act framework; the prohibition applies to both creation and modification of such content.
Under this clause, any attempt to generate or modify NCII using Runway's platform is prohibited and may result in account suspension under the policy's general enforcement provision.
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"Attempts to create or modify non-consensual intimate imagery (NCII)Excerpt from Runway's Content Policy
(1) REGULATORY LANDSCAPE: NCII prohibition engages a growing body of U.S. state law (with over 40 states having enacted NCII-specific statutes as of 2025) and the federal DEFIANCE Act, which creates a civil cause of action for victims of AI-generated NCII. The FTC and State Attorneys General are relevant enforcement authorities. The EU AI Act classifies certain manipulated media obligations under its high-risk and prohibited practices categories. (2) GOVERNANCE EXPOSURE: High. AI-generated NCII is among the most actively enforced categories of AI content harm at both federal and state levels; the policy's prohibition aligns with evolving statutory obligations but the enforcement trigger ('attempts to create') is broader than post-hoc content detection alone. (3) JURISDICTION FLAGS: California, New York, Texas, Georgia, and Virginia have enacted specific NCII statutes. Federal exposure exists under the DEFIANCE Act. EU users may have additional rights under GDPR Article 9 (special categories of personal data) and the AI Act. The breadth of applicable law means this provision creates jurisdiction-specific exposure that varies materially by user location and the identity of the depicted person. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers deploying Runway for creative content workflows should assess whether their internal acceptable use policies explicitly prohibit NCII generation consistent with this clause and applicable law, to avoid liability exposure under the DEFIANCE Act or state NCII statutes. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether Runway's automated detection systems adequately identify NCII attempts at the input stage, as the policy states the prohibition applies to 'attempts,' which implies a pre-generation enforcement obligation. Organizations using Runway in media production contexts should document their consent verification workflows for any real-person likeness content.
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This provision addresses the use of AI generation tools to produce NCII, an area of active state and federal legislative development in the United States and under the EU AI Act framework; the prohibition applies to both creation and modification of such content.
Under this clause, any attempt to generate or modify NCII using Runway's platform is prohibited and may result in account suspension under the policy's general enforcement provision.
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