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Prohibition on Non-Consensual Intimate Imagery (NCII)

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Document Record

What it is

The policy prohibits users from attempting to create or modify non-consensual intimate imagery using Runway's tools.

This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision addresses the use of AI generation tools to produce NCII, an area of active state and federal legislative development in the United States and under the EU AI Act framework; the prohibition applies to both creation and modification of such content.

Consumer impact (what this means for users)

Under this clause, any attempt to generate or modify NCII using Runway's platform is prohibited and may result in account suspension under the policy's general enforcement provision.

Cross-platform context

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β–Έ View Original Clause Language DOCUMENT RECORD
"
Attempts to create or modify non-consensual intimate imagery (NCII)

Excerpt from Runway's Content Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: NCII prohibition engages a growing body of U.S. state law (with over 40 states having enacted NCII-specific statutes as of 2025) and the federal DEFIANCE Act, which creates a civil cause of action for victims of AI-generated NCII. The FTC and State Attorneys General are relevant enforcement authorities. The EU AI Act classifies certain manipulated media obligations under its high-risk and prohibited practices categories. (2) GOVERNANCE EXPOSURE: High. AI-generated NCII is among the most actively enforced categories of AI content harm at both federal and state levels; the policy's prohibition aligns with evolving statutory obligations but the enforcement trigger ('attempts to create') is broader than post-hoc content detection alone. (3) JURISDICTION FLAGS: California, New York, Texas, Georgia, and Virginia have enacted specific NCII statutes. Federal exposure exists under the DEFIANCE Act. EU users may have additional rights under GDPR Article 9 (special categories of personal data) and the AI Act. The breadth of applicable law means this provision creates jurisdiction-specific exposure that varies materially by user location and the identity of the depicted person. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers deploying Runway for creative content workflows should assess whether their internal acceptable use policies explicitly prohibit NCII generation consistent with this clause and applicable law, to avoid liability exposure under the DEFIANCE Act or state NCII statutes. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether Runway's automated detection systems adequately identify NCII attempts at the input stage, as the policy states the prohibition applies to 'attempts,' which implies a pre-generation enforcement obligation. Organizations using Runway in media production contexts should document their consent verification workflows for any real-person likeness content.

Full institutional analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive practices and has taken enforcement interest in AI-generated NCII as a consumer harm category.
    File a complaint →
  • State AG
    State Attorneys General in jurisdictions with enacted NCII statutes may have enforcement authority over platforms permitting or facilitating NCII generation.
    File a complaint →

Provision details

Document information
Document
Runway Content Policy
Entity
Runway
Document last updated
May 12, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-074366
Document ID
CA-D-00836
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c85a33b83012d26c721d121f95a781982f488e98734ee73463ec44474f4eb9b0
Analysis generated
July 12, 2026 15:58 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Runway
Document: Runway Content Policy
Record ID: CA-P-074366
Captured: 2026-07-12 15:58:23 UTC
SHA-256: c85a33b83012d26c…
URL: https://conductatlas.com/platform/runway/runway-content-policy/provision/CA-P-074366/prohibition-on-non-consensual-intimate-imagery-ncii/
Accessed: July 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Runway's Prohibition on Non-Consensual Intimate Imagery (NCII) clause do?

This provision addresses the use of AI generation tools to produce NCII, an area of active state and federal legislative development in the United States and under the EU AI Act framework; the prohibition applies to both creation and modification of such content.

How does this clause affect you?

Under this clause, any attempt to generate or modify NCII using Runway's platform is prohibited and may result in account suspension under the policy's general enforcement provision.

Is ConductAtlas affiliated with Runway?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Runway.