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Prohibition on Unauthorized Use of Another Person's Likeness

High severity Medium confidence Explicitdocumentlanguage Unique Β· 0 of 352 platforms
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Document Record

What it is

The policy prohibits using another person's image, video, or audio in Runway's tools without that person's permission.

This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision engages right-of-publicity law, GDPR Article 9 (where biometric data is implicated), and state biometric privacy statutes (including Illinois BIPA) by prohibiting the input or generation of identifiable real-person media without consent; the requirement for 'permission' is not further defined in the document in terms of form, scope, or documentation standards.

Interpretive note: The document does not define 'permission' in terms of form, scope, or documentation standards, creating interpretive uncertainty about what constitutes compliant consent under this provision and applicable law.

Consumer impact (what this means for users)

Under this clause, users are prohibited from inputting or generating content incorporating another person's image, video, or audio without that person's permission; the policy does not specify what form of permission is required or how it must be documented.

Cross-platform context

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Monitoring

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β–Έ View Original Clause Language DOCUMENT RECORD
"
Use of an image, video, or audio of another person without their permission

Excerpt from Runway's Content Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision engages right-of-publicity statutes in California (Civil Code 3344), New York, and other U.S. states, as well as GDPR Articles 6 and 9 where biometric or identifiable personal data is processed. Illinois BIPA imposes specific consent and data retention requirements for biometric identifiers including face geometry, which may be implicated by Runway's image and video processing. The FTC and State Attorneys General have enforcement authority over unauthorized commercial use of personal likeness. (2) GOVERNANCE EXPOSURE: High. The provision's requirement for 'permission' without specifying documentation standards creates compliance exposure for enterprise users operating in jurisdictions with statutory consent requirements (Illinois BIPA, GDPR, CCPA). The absence of a defined consent standard may make it difficult for enterprise users to demonstrate compliance in the event of a dispute. (3) JURISDICTION FLAGS: Illinois BIPA creates a private right of action for biometric data violations; GDPR imposes data subject rights and explicit consent requirements for processing identifiable images and audio; California's CCPA and AB 1825 engage portrait rights and personal data categories. Users and enterprises operating across these jurisdictions face the highest compliance exposure under this provision. (4) VENDOR IMPLICATIONS: Enterprises using Runway to process real-person video or audio content should conduct a consent workflow audit to ensure that required permissions meet applicable statutory standards in relevant jurisdictions, not merely the policy's unqualified 'permission' standard. Vendor assessment frameworks should evaluate whether Runway's input processing constitutes biometric data collection under applicable law. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether existing consent mechanisms for real-person media used in Runway workflows satisfy BIPA, GDPR Article 9, and state right-of-publicity requirements. Organizations should map data flows involving identifiable person inputs to determine whether Runway's processing triggers statutory notification, consent, or retention obligations.

Full institutional analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive practices involving unauthorized commercial use of personal likeness and AI-generated media.
    File a complaint →
  • State AG
    State Attorneys General in Illinois, California, New York, and other jurisdictions with right-of-publicity or biometric privacy statutes have enforcement authority over unauthorized likeness use.
    File a complaint →

Provision details

Document information
Document
Runway Content Policy
Entity
Runway
Document last updated
May 12, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-074368
Document ID
CA-D-00836
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c85a33b83012d26c721d121f95a781982f488e98734ee73463ec44474f4eb9b0
Analysis generated
July 12, 2026 15:58 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Runway
Document: Runway Content Policy
Record ID: CA-P-074368
Captured: 2026-07-12 15:58:23 UTC
SHA-256: c85a33b83012d26c…
URL: https://conductatlas.com/platform/runway/runway-content-policy/provision/CA-P-074368/prohibition-on-unauthorized-use-of-another-persons-likeness/
Accessed: July 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Runway's Prohibition on Unauthorized Use of Another Person's Likeness clause do?

This provision engages right-of-publicity law, GDPR Article 9 (where biometric data is implicated), and state biometric privacy statutes (including Illinois BIPA) by prohibiting the input or generation of identifiable real-person media without consent; the requirement for 'permission' is not further defined in the document in terms of form, scope, or documentation standards.

How does this clause affect you?

Under this clause, users are prohibited from inputting or generating content incorporating another person's image, video, or audio without that person's permission; the policy does not specify what form of permission is required or how it must be documented.

Is ConductAtlas affiliated with Runway?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Runway.