By uploading content, you appoint Rumble as your legal agent to make licensing deals with outside companies using your videos and to collect and distribute the money from those deals, after keeping a commission.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This is not just a standard content hosting arrangement: you are entering a commercial agency relationship, which means Rumble has authority to bind you to licensing deals with third parties and manage revenue on your behalf.
Interpretive note: The precise commission rate, payment schedule, and scope of the agency authority (including which categories of third-party deals require individual creator consent) are not fully specified in the excerpted document text, creating operational uncertainty about the extent of Rumble's agency authority.
Creators effectively authorize Rumble to act on their behalf in commercial deals, which could result in their content being licensed to companies or platforms they did not individually approve, with Rumble deducting a commission before passing on any earnings.
How other platforms handle this
"Content" means anything you or your Customers create or make available through the Service in connection with your Account, including your intellectual property (e.g. trademarks, trade names, service marks, and copyrighted works); the products or services you offer (e.g., courses, coaching, members...
By posting, uploading, inputting, providing or submitting your Content you grant Kit, its affiliated companies and necessary sublicensees permission to use your Content in connection with the operation of their Internet businesses including, without limitation, the rights to: copy, distribute, trans...
By submitting, sharing, or otherwise making User-Generated Content available through any of the Licensed Products, including by submitting User-Generated Content using UEFN, you grant Epic a royalty-free, perpetual, irrevocable, non-exclusive, sublicensable, worldwide license to use, reproduce, modi...
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"You hereby appoint Rumble as your agent for the purpose of licensing Your Content to third parties and collecting revenues on your behalf. Rumble shall be entitled to retain a commission from revenues collected and shall remit the balance to you in accordance with the payment terms set forth herein.— Excerpt from Rumble's Rumble Terms of Service
(1) REGULATORY LANDSCAPE: The agency relationship created by this provision engages state commercial agency law, which varies by jurisdiction but generally imposes fiduciary-like duties of loyalty, disclosure, and accounting on agents. The FTC Act may apply to the transparency of commission disclosures and revenue accounting. Revenue remittance practices may engage state unclaimed property or escheatment laws if creators do not collect earnings. (2) GOVERNANCE EXPOSURE: High. The creation of a formal agency relationship is operationally distinct from standard UGC platform licensing and carries duties and potential liabilities not typically associated with content hosting agreements. The commission structure and payment terms must be sufficiently defined to be enforceable and to meet disclosure obligations. (3) JURISDICTION FLAGS: In certain U.S. states and EU jurisdictions, agency relationships carry mandatory disclosure and accounting obligations that may require Rumble to provide periodic revenue statements and disclose the identity of licensees. California Business and Professions Code provisions governing talent and content representation may be relevant for creator accounts with significant commercial activity. (4) CONTRACT AND VENDOR IMPLICATIONS: Third parties licensing content through Rumble under this agency arrangement should confirm that Rumble has valid authority to bind creators and that the sublicense terms are consistent with the original grant. B2B contracts that incorporate Rumble-sourced content should include representations about the validity of the agency authorization. (5) COMPLIANCE CONSIDERATIONS: Legal and compliance teams should verify that the commission rate and payment schedule are clearly disclosed in the terms, that creators are provided accessible revenue reporting, and that the agency relationship is consistent with applicable state licensing and agency disclosure requirements.
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This is not just a standard content hosting arrangement: you are entering a commercial agency relationship, which means Rumble has authority to bind you to licensing deals with third parties and manage revenue on your behalf.
Creators effectively authorize Rumble to act on their behalf in commercial deals, which could result in their content being licensed to companies or platforms they did not individually approve, with Rumble deducting a commission before passing on any earnings.
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