This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →How other platforms handle this
Where you provide consent, we share your information as described at the time of consent, such as when authorizing a third-party application or website to access your Skillshare account...
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
"In accordance with applicable laws, Roblox may disclose information collected from or about you with advertisers and/or advertising measurement companies to select advertisements for you...The legal basis for disclosing information to third party advertising partners is Article 6 sec. 1 sent. 1 lit. a("consent").Excerpt from Roblox's Privacy and Cookie Policy
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The clause states: “In accordance with applicable laws, Roblox may disclose information collected from or about you with advertisers and/or advertising measurement companies to select advertisements for you...The legal basis for disclosing information to third party advertising partners is Article 6 sec. 1 sent. 1 lit. a("consent").”
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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