No personal information from under-18 users for personalized advertising

Reissued 2026-10-07: this change was first recorded in reverse as CA-X-001396, which was withdrawn; this record describes it in the order it happened. Roblox revised its Privacy and Cookie Policy. It removed its own “Summary of Recent Changes” notice, which had announced an update effective April 30, 2026 (three sentences: that it added language on who can see personalized and non-personalized ads, that it added language on sharing information with authorities, and a link to the full policy). It added an “Internal operations” section: “When children sign up for Roblox, we also collect certain types of personal information called persistent identifiers for internal operations and to provide you and other users with Services.” The operations listed include “Serving contextual advertising, including capping the frequency of ads”, and the section says service providers supporting them “may process persistent identifiers from users under the age of 13”. Contextual advertising to users under 13 was already disclosed elsewhere in the policy. New passages also say that images taken for facial age estimation are “deleted once the age assurance process is complete”, that Roblox deletes a parent's email within 24 hours if parent-account linking is not completed, and that for safety and security purposes Roblox may process persistent identifiers “for up to two years after account deletion”.