This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes a firm age threshold of 18 for personalized advertising, and conditions personalized ads for adults on consent where legally required, affecting how ad targeting applies across the user base.
Reissued 2026-10-07: this change was first recorded in reverse as CA-X-001396, which was withdrawn; this record describes it in the order it happened. Roblox revised its Privacy and Cookie Policy. It removed its own “Summary of Recent Changes” notice, which had announced an update effective April 30, 2026 (three sentences: that it added language on who can see personalized and non-personalized ads, that it added language on sharing information with authorities, and a link to the full policy). It added an “Internal operations” section: “When children sign up for Roblox, we also collect certain types of personal information called persistent identifiers for internal operations and to provide you and other users with Services.” The operations listed include “Serving contextual advertising, including capping the frequency of ads”, and the section says service providers supporting them “may process persistent identifiers from users under the age of 13”. Contextual advertising to users under 13 was already disclosed elsewhere in the policy. New passages also say that images taken for facial age estimation are “deleted once the age assurance process is complete”, that Roblox deletes a parent's email within 24 hours if parent-account linking is not completed, and that for safety and security purposes Roblox may process persistent identifiers “for up to two years after account deletion”.
View change record →If you are under 18, you will see only nonpersonalized ads on Roblox. If you are 18 or older, you will see personalized ads, subject to your consent where the law requires it.
How other platforms handle this
If you are under the age of 18 years old and are invited to use the Chat service, you must not use the Chat service and you must leave the Site.
We provide additional privacy and safety protections for users under 18 years of age.
Any targeted advertising by Ramp will only be carried out to the extent that it is permitted by applicable law.
"Users under 18 years old will see only nonpersonalized ads. Users 18 years old and older will see personalized ads on Roblox (with consent, where required).Excerpt from Roblox's Privacy and Cookie Policy
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This clause establishes a firm age threshold of 18 for personalized advertising, and conditions personalized ads for adults on consent where legally required, affecting how ad targeting applies across the user base.
If you are under 18, you will see only nonpersonalized ads on Roblox. If you are 18 or older, you will see personalized ads, subject to your consent where the law requires it.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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