This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →How other platforms handle this
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We review account behavior and content that Members create, send, and publish in Mailchimp, including Campaigns and Websites.
We allow Content that names individuals in the highest positions in a company who have broad influence over the work environment, as long as the Content describes the individual's behavior or performance at work.
"When users publish anything in our public and comment areas...we filter it and remove: Personal Information like addresses, emails, phone numbers...offensive words, adult or suggestive content.Excerpt from Roblox's Privacy and Cookie Policy
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The clause states: “When users publish anything in our public and comment areas...we filter it and remove: Personal Information like addresses, emails, phone numbers...offensive words, adult or suggestive content.”
ConductAtlas has identified this type of provision across 142 platforms. See the full comparison.
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