This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →How other platforms handle this
Send You Promotional and Marketing Materials Consent (where required by law) Legitimate Interests when consent is not required by law (specifically our interests in marketing features and products that may interest you...)
In some cases we will seek your consent to send you marketing communications.
We may send you text messages (SMS/MMS) in connection with the ClickUp Service, including account verification, security alerts, and marketing or promotional communications where you have opted in to receive them.
"With your consent, we will use voice recordings to inform training and product improvement. The basis for processing this Personal Information for training and product improvement is Article 6 sec. 1 sent. 1 lit. a ("consent").Excerpt from Roblox's Privacy and Cookie Policy
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The clause states: “With your consent, we will use voice recordings to inform training and product improvement. The basis for processing this Personal Information for training and product improvement is Article 6 sec. 1 sent. 1 lit. a ("consent").”
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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