This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →How other platforms handle this
Find and prevent fraud; and Block and remove unsafe or fraudulent users from the Lyft Platform.
Pursuing legitimate interests, such as research and development (including marketing research), network and information security, and fraud prevention
We may use your searches and other activities on and off our services (including activities conducted on our affiliates' services or your interactions with ads) to personalize your experience and the jobs we show and recommend to you.
"identify any suspicious activities so we can try to protect users from payment fraud and other inappropriate activities.Excerpt from Roblox's Privacy and Cookie Policy
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The clause states: “identify any suspicious activities so we can try to protect users from payment fraud and other inappropriate activities.”
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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