Robinhood is allowed to be the other side of your trade, meaning they can sell you securities from their own inventory and profit from the transaction — which may not always be in your best interest.
Consumers may unknowingly trade against Robinhood itself rather than a neutral third party, with Robinhood potentially profiting at the customer's expense. This conflicts with the expectation that a broker acts purely as an agent on behalf of its customers.
Cross-platform context
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Compare across platforms →When Robinhood trades as principal against you, the firm has a direct financial stake in the outcome of your transaction, creating a conflict of interest that can affect the price and terms you receive.
REGULATORY FRAMEWORK: Principal trading by broker-dealers is regulated under Securities Exchange Act Section 11(a) and FINRA Rules 2010 and 5310. SEC Regulation Best Interest (17 CFR 240.15l-1) requires that principal trading conflicts be identified and mitigated through specific written policies. FINRA Rule 2122 (Charges for Services Performed) and Rule 5270 (Front Running) are also implicated. The Investment Advisers Act of 1940 Section 206(3) imposes consent requirements for principal transactions executed by investment advisers, which may apply if Robinhood is deemed to exercise investment discretion.
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