This analysis describes what Riot Games's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Riot Games has restructured how it presents information about data collection and use in its privacy notice. The company narrowed its third-party disclaimer by removing the phrase 'we don't own or control,' replacing it with 'we don't control'—a distinction that may affect which entities the company is claiming it has no privacy responsibility for. For California residents, the notice now consolidates information about categories of personal information and their purposes into a single section rather than splitting them across the document. The practical implication depends on how Riot Games operationally interprets 'control' in relation to its business relationships and how California regulators view this language under CCPA notice requirements.
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You may also change your preference and "opt out" of receiving certain marketing communications from us by clicking the unsubscribe link included at the bottom of all such communications...
You may have the right to object to or opt out of certain uses of your information.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"Account holders who have requested to receive our marketing communications may opt out by logging in and visiting your Account Management and unchecking the box in Communication Preferences.Excerpt from Riot Games's Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Account holders who have requested to receive our marketing communications may opt out by logging in and visiting your Account Management and unchecking the box in Communication Preferences.”
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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