This analysis describes what Riot Games's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Riot Games has restructured how it presents information about data collection and use in its privacy notice. The company narrowed its third-party disclaimer by removing the phrase 'we don't own or control,' replacing it with 'we don't control'—a distinction that may affect which entities the company is claiming it has no privacy responsibility for. For California residents, the notice now consolidates information about categories of personal information and their purposes into a single section rather than splitting them across the document. The practical implication depends on how Riot Games operationally interprets 'control' in relation to its business relationships and how California regulators view this language under CCPA notice requirements.
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we may share, or permit third party online advertising networks and other third-party services, to collect, information about your use of our Services over time so that they may display ads that may be relevant to your interests...
adjusting your preferences as described in this section does not mean you will no longer receive advertisements; it only means the ads you do see will be less relevant to your interests.
Where applicable under local law, you may have the right to opt out of targeted advertising by clicking "Manage Preferences" and following the instructions.
"In certain jurisdictions, we may use advertising services that obtain info from cookies or other trackers or use your email address, including for the purpose of delivering advertising to you based on your activities across third-party, nonaffiliated websites...Excerpt from Riot Games's Privacy Notice
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The clause states: “In certain jurisdictions, we may use advertising services that obtain info from cookies or other trackers or use your email address, including for the purpose of delivering advertising to you based on your activities across third-party, nonaffiliated websites...”
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
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