Provision record
Riot Games · Riot Games Privacy Notice · View original document ↗

Ad Tracking Technologies Used for Marketing Campaigns

Common · 281 of 343 platforms
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This analysis describes what Riot Games's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

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▸ View Original Clause Language DOCUMENT RECORD
"
We use tracking technologies to analyze interactions with Riot's websites, measure ad performance, and optimize marketing campaigns, including the use of cookies, tracking pixels (e.g., Meta Pixel), and similar technologies.

Excerpt from Riot Games's Privacy Notice

Provision details

Document information
Document
Riot Games Privacy Notice
Entity
Riot Games
Date stated by the document
April 28, 2026
As printed in Riot Games’s text (version CA-V-002311), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 19, 2026
Text quoted from version
CA-V-002311, captured May 6, 2026
Record ID
CA-P-037480
Document ID
CA-D-000310
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-002311)
a3dab5e5ff1066e7a85f4941074fec37e5bc1a1aaaafb72beda52429accb7feb
Analysis generated
May 10, 2026 05:42 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-002311, captured May 6, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Riot Games
Document: Riot Games Privacy Notice
Record ID: CA-P-037480
Version: CA-V-002311
Captured: 2026-05-06 21:27:14 UTC
SHA-256: a3dab5e5ff1066e7…
URL: https://conductatlas.com/platform/riot-games/riot-games-privacy-notice/provision/CA-P-037480/ad-tracking-technologies-used-for-marketing-campaigns/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

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Frequently Asked Questions

What does Riot Games's Ad Tracking Technologies Used for Marketing Campaigns clause do?

The clause states: “We use tracking technologies to analyze interactions with Riot's websites, measure ad performance, and optimize marketing campaigns, including the use of cookies, tracking pixels (e.g., Meta Pixel), and similar technologies.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.

Is ConductAtlas affiliated with Riot Games?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Riot Games.