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By submitting any content to Reverb, including listing photos, descriptions, and communications, users grant Reverb a worldwide, royalty-free, perpetual, irrevocable license to use, reproduce, modify, adapt, publish, transmit, display, and distribute that content across any media or distribution methods, including those developed in the future.
This analysis describes what Reverb's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants Reverb broad rights over user-submitted content, including the ability to sublicense that content, with no stated expiration and no ability to revoke the license once content has been submitted. The perpetual and irrevocable nature of the license means that content submitted during an account's active period remains licensed to Reverb after account closure.
Under this clause, any photos, listing descriptions, reviews, or other content submitted to Reverb are licensed to Reverb on a perpetual, royalty-free, irrevocable basis, including sublicensing rights. The agreement does not provide a mechanism to revoke this license for content already submitted.
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"By posting, uploading, or submitting any Content on or through the Services, you grant Reverb a worldwide, royalty-free, perpetual, irrevocable, non-exclusive license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods now known or later developed.Excerpt from Reverb's Terms of Service
(1) REGULATORY LANDSCAPE: Broad content license provisions in platform terms engage copyright law (17 U.S.C.) with respect to user ownership of submitted materials, and GDPR Article 6 (lawful basis) and Article 7 (consent conditions) with respect to EU users whose submitted content may include personal data. The FTC Act is relevant where content license terms are not clearly disclosed at the point of submission. (2) GOVERNANCE EXPOSURE: Medium. The perpetual, irrevocable, sublicensable license is a standard structure for marketplace platforms but creates ongoing IP exposure for sellers who submit proprietary product photography or descriptions. The sublicensing right means Reverb may authorize third parties, including Etsy affiliates, to use submitted content without further consent. (3) JURISDICTION FLAGS: EU users may have GDPR-based rights to erasure that interact with the perpetual license grant, particularly where submitted content constitutes or contains personal data. The tension between the irrevocable license and GDPR erasure rights (Article 17) may require evaluation. UK GDPR creates similar considerations for UK users. (4) CONTRACT AND VENDOR IMPLICATIONS: Sellers who submit proprietary brand photography or product descriptions should note that the sublicensing right permits Reverb to authorize third-party use of that content. Business accounts and brand sellers should evaluate whether this license scope conflicts with existing IP agreements or brand licensing restrictions. (5) COMPLIANCE CONSIDERATIONS: Data protection teams should assess whether submitted content that includes personal data (e.g., photos containing identifiable individuals) can be subject to a perpetual irrevocable license consistent with GDPR erasure and rectification rights. Legal teams should evaluate whether the sublicensing right requires disclosure to sellers at the point of content submission.
This provision grants Reverb broad rights over user-submitted content, including the ability to sublicense that content, with no stated expiration and no ability to revoke the license once content has been submitted. The perpetual and irrevocable nature of the license means that content submitted during an account's active period remains licensed to Reverb after account closure.
Under this clause, any photos, listing descriptions, reviews, or other content submitted to Reverb are licensed to Reverb on a perpetual, royalty-free, irrevocable basis, including sublicensing rights. The agreement does not provide a mechanism to revoke this license for content already submitted.
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