User Content License

What it is

When you upload photos, property information, comments, or other content to Redfin, you give Redfin a broad, free license to use, share, and publicly display that content, including for marketing purposes.

Why it matters (compliance & governance perspective)

The provision establishes the scope of Redfin's operational rights regarding user-generated content, including the authority to sublicense content to third parties and to modify content for formatting purposes. The clause also specifies that Redfin has discretionary authority to monitor, modify, or remove user content without obligation to store or maintain it, and requires users to waive moral rights and attribution claims.

Consumer impact (what this means for users)

Content you submit to Redfin, such as property photos or listing details, may be used in Redfin's marketing materials and shared with affiliates and subcontractors; you also waive any right to be credited as the source of that content.

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: User content licenses of this scope are standard in consumer platform agreements and are generally enforceable under US contract law. The explicit permission to use content for promotional and marketing purposes goes somewhat beyond a pure service-delivery license and may raise questions under state consumer protection frameworks if users are not clearly informed. Personally identifiable information is expressly excluded from 'Your Content' and governed by the Privacy Notice, which is a materially important carve-out that should be reviewed in conjunction with this provision. GOVERNANCE EXPOSURE: Medium. The provision's scope is broader than a minimal service-delivery license because it explicitly includes marketing and promotional use and permits sharing with affiliates and subcontractors without user notification. The 'for formatting purposes only' modification restriction is a meaningful limitation that distinguishes this from a full editorial license. The absence of any storage or display obligation creates a one-sided arrangement where Redfin can exploit content without any corresponding duty to maintain it. JURISDICTION FLAGS: California's right of publicity law may be engaged if submitted content includes a person's likeness or voice in a commercial context; the marketing use permission could implicate these rights. Canadian users may have privacy-adjacent rights under PIPEDA or provincial privacy legislation depending on the nature of content submitted. CONTRACT AND VENDOR IMPLICATIONS: Real estate professionals and agents who upload listing content through Redfin's platform should assess whether this content license conflicts with MLS rules, photographer copyright agreements, or other third-party IP obligations. The sublicensable nature of the license means Redfin can pass these rights to partners and subcontractors. COMPLIANCE CONSIDERATIONS: The PII carve-out is operationally significant; compliance teams should verify that the boundary between 'Your Content' and personally identifiable information is clearly maintained in Redfin's data architecture. Marketing use of user-submitted content should be reviewed against applicable state right of publicity laws. Any content submitted by business users as part of a commercial listing relationship should be assessed against the platform's MLS and data licensing obligations.

Applicable agencies

Provision details

Other risks in this policy

• Mandatory Arbitration high
• Class Action Waiver high
• Feedback IP Assignment low
• Unilateral Service Termination medium
• Anti-Scraping and Automated Access Prohibition medium
• Age Restriction and Minor Exclusion low