PlayStation shares your personal information with advertisers and selected third-party companies so they can target you with ads, both on PlayStation services and on other websites you visit.
Consumer impact (what this means for users)
Your PlayStation behavioral and purchase data may be shared with external advertising companies who track you across the web, meaning your gaming habits could influence the ads you see on entirely unrelated websites and apps.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Export Your Data
Within 45 days
Visit the PlayStation privacy rights portal, select 'Do Not Sell or Share My Personal Information,' and complete the request. This limits sharing of your data with advertising partners under CCPA/CPRA.
Cross-platform context
See how other platforms handle Sharing Personal Information with Third-Party Advertisers and Partners and similar clauses.
This provision means your PlayStation data — including gameplay habits, device IDs, and purchase history — may be used to serve you targeted ads across the internet by companies you have no direct relationship with.
View original clause language
We may share your information with carefully selected third-party companies so they can contact you about their goods and services (including on our behalf). We also work with companies that help us to advertise our products and services to you on our Services and on third party websites and services. These companies may use tracking technologies to collect information about you when you visit our or their websites, apps, or other services in order to provide you with targeted advertising based on your interests.
1) REGULATORY FRAMEWORK: Under CPRA §1798.140(ad)(2), sharing personal information with third parties for cross-context behavioral advertising constitutes 'sharing' regardless of monetary consideration, triggering opt-out rights under §1798.120. FTC Act Section 5 applies to any deceptive advertising data practices. The Digital Advertising Alliance (DAA) self-regulatory framework and NAI Code of Conduct are relevant. Virginia VCDPA §59.1-578(5) and Colorado CPA §6-1-1306(1)(a)(V) similarly require opt-out of targeted advertising.
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Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Applicable agencies
FTC
The FTC has authority under Section 5 of the FTC Act to challenge deceptive or unfair practices related to sharing consumer data with advertising third parties without adequate disclosure or opt-out mechanisms.