The policy states that Pinterest derives inferences about user interests, education, and professional experience from onsite activity, account information, and data received from advertising partners and third parties.
This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Pinterest constructs inferred profiles that may include education and professional experience derived from behavioral signals, not solely from information users directly provide. These inferences inform both content personalization and advertising targeting, and are combined with third-party advertiser data.
Under this provision, Pinterest may generate inferences about a user's education, professional experience, and personal interests based on their activity on the platform and data received from advertisers and partners. These inferences are used to personalize content and advertising shown to the user on and off the platform.
Cross-platform context
See how other platforms handle Inferential Profiling from Onsite and Offsite Activity and similar clauses.
Compare across platforms →"When you're on our Services, we use your activity—such as which Pins you click on, terms you search for, boards you create, and any text that you add in a comment or description—along with other information you've provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences. For example, if you create a board about travel, we may infer you are a travel enthusiast. We may also infer other information, such as your education or professional experience.Excerpt from Pinterest's Privacy Policy
REGULATORY LANDSCAPE: Inferential profiling engages GDPR Article 22 provisions on automated decision-making and profiling, and Article 13/14 transparency requirements regarding the existence of profiling and its logic.
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This provision establishes that Pinterest constructs inferred profiles that may include education and professional experience derived from behavioral signals, not solely from information users directly provide. These inferences inform both content personalization and advertising targeting, and are combined with third-party advertiser data.
Under this provision, Pinterest may generate inferences about a user's education, professional experience, and personal interests based on their activity on the platform and data received from advertisers and partners. These inferences are used to personalize content and advertising shown to the user on and off the platform.
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