The policy authorizes Pinterest to use content from user-posted Pins, including images, to train machine learning models and support generative AI features, with no restriction on the age or date of the Pins used.
This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision asserts that Pinterest may use any Pins posted to the platform, at any time, for AI and machine learning model development, including generative AI systems. For EEA, Swiss, and UK users, this processing is conducted under a legitimate interests legal basis, which may require evaluation against GDPR balancing test standards given the breadth of content and the absence of a posting-date restriction.
Interpretive note: The adequacy of legitimate interests as the legal basis for AI model training on historical Pins may vary based on jurisdiction and regulatory interpretation, particularly under GDPR balancing test requirements.
Under this provision, content that users posted to Pinterest at any point in the platform's history may be used to train AI models, including generative AI systems, without requiring separate user consent outside EEA, Swiss, and UK contexts where a legitimate interests basis is relied upon. EEA, Swiss, and UK users can object to this processing using the objection form referenced in the policy.
Cross-platform context
See how other platforms handle AI Model Training on User Pins and similar clauses.
Compare across platforms →"Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. This includes, for example, Pinterest's body type technology, which is trained on images in Pins posted to our Services. Pinterest also has features that are supported by generative artificial intelligence technology.Excerpt from Pinterest's Privacy Policy
REGULATORY LANDSCAPE: This provision implicates GDPR Article 6(1)(f) as the stated legal basis for EEA, Swiss, and UK users, and engages the EU AI Act's requirements for training data transparency and documentation for high-risk or …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision asserts that Pinterest may use any Pins posted to the platform, at any time, for AI and machine learning model development, including generative AI systems. For EEA, Swiss, and UK users, this processing is conducted under a legitimate interests legal basis, which may require evaluation against GDPR balancing test standards given the breadth of content and the absence …
Under this provision, content that users posted to Pinterest at any point in the platform's history may be used to train AI models, including generative AI systems, without requiring separate user consent outside EEA, Swiss, and UK contexts where a legitimate interests basis is relied upon. EEA, Swiss, and UK users can object to this processing using the objection form …
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