This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Ad customization draws on both Pinterest activity and external behavioral data sourced from ad partners and third parties, broadening the data inputs used to target each user.
The ads you see on Pinterest are customized using your behavior on Pinterest, your behavior off Pinterest, and data that Pinterest receives from ad partners or other third parties.
How other platforms handle this
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.
When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein.
"We customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties.Excerpt from Pinterest's Privacy Policy
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Ad customization draws on both Pinterest activity and external behavioral data sourced from ad partners and third parties, broadening the data inputs used to target each user.
The ads you see on Pinterest are customized using your behavior on Pinterest, your behavior off Pinterest, and data that Pinterest receives from ad partners or other third parties.
ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.