Pinterest · Pinterest Privacy Policy

Inferred and Sensitive Data Processing

High severity
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Why it matters

Pinterest can build detailed profiles about sensitive aspects of your life based on what you search, save, and click — even if you never explicitly share this information.

Consumer impact

Pinterest collects a broad range of personal data including browsing behavior, device information, location, and inferred interests, which is used to serve targeted advertising and train AI/ML models. Your data may be shared with a wide range of third parties including advertisers and analytics partners, which could have meaningful implications for your privacy. You can visit Pinterest's privacy settings at https://www.pinterest.com/settings/privacy to manage ad personalization, data sharing preferences, and to submit data access or deletion requests.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Visit Pinterest Privacy Settings and use the 'Limit the use of my sensitive personal information' option (available to California residents) or submit a data deletion request to remove inferred profile data.

Applicable agencies

  • FTC
    The FTC regulates unfair or deceptive practices involving the collection and use of sensitive consumer data for advertising and profiling.
    File a complaint →
  • State AG
    California's AG enforces CPRA provisions on sensitive personal information and consumers' right to limit its use.
    File a complaint →

Provision details

Document information
Document
Pinterest Privacy Policy
Entity
Pinterest
Document last updated
March 24, 2026
Tracking information
First tracked
March 15, 2026
Last verified
March 15, 2026
Record ID
CA-P-000695
Document ID
CA-D-00098
Evidence Provenance
Source URL
Wayback Machine
SHA-256
3d80a38898d8248cbc65b5194926e29055e6f1624a9fad78b25fd64d0ecbf349
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Pinterest | Document: Pinterest Privacy Policy | Record: CA-P-000695
Captured: 2026-03-15 11:43:59 UTC | SHA-256: 3d80a38898d8248c…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/inferred-and-sensitive-data-processing/
Accessed: April 4, 2026
Classification
Severity
High
Categories

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