If you create a deepfake or AI-manipulated video using Pika, you are required to disclose to viewers that the content was artificially generated or manipulated.
This analysis describes what Pika's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision assigns users the obligation to disclose AI-generated or manipulated outputs, which aligns with and incorporates by reference applicable state and federal deepfake disclosure laws, placing legal compliance responsibility on users rather than the platform.
Interpretive note: The specific form and context of disclosure required is not defined in the AUP itself and depends on applicable law, which varies by jurisdiction.
Users who generate AI video content through Pika, particularly deepfakes, are required under this AUP to label or disclose that content as artificially generated when sharing it; failure to do so may constitute an AUP violation and potentially a violation of applicable law.
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"You agree to disclose your use of the Service and obtain consent to use the Service as required by, and in accordance with, Laws. You agree to disclose that any deepfake Output has been artificially generated or manipulated.Excerpt from Pika's Acceptable Use Policy
REGULATORY LANDSCAPE: This provision incorporates by reference a growing body of state deepfake disclosure laws, including California AB 730, Texas SB 751, and Georgia SB 117, as well as proposed federal legislation.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision assigns users the obligation to disclose AI-generated or manipulated outputs, which aligns with and incorporates by reference applicable state and federal deepfake disclosure laws, placing legal compliance responsibility on users rather than the platform.
Users who generate AI video content through Pika, particularly deepfakes, are required under this AUP to label or disclose that content as artificially generated when sharing it; failure to do so may constitute an AUP violation and potentially a violation of applicable law.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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