Pika · Pika Acceptable Use Policy · View original document ↗

Deepfake Disclosure Obligation

Medium severity Medium confidence Explicitdocumentlanguage Unique · 0 of 343 platforms
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Document Record

What it is

If you create a deepfake or AI-manipulated video using Pika, you are required to disclose to viewers that the content was artificially generated or manipulated.

This analysis describes what Pika's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision assigns users the obligation to disclose AI-generated or manipulated outputs, which aligns with and incorporates by reference applicable state and federal deepfake disclosure laws, placing legal compliance responsibility on users rather than the platform.

Interpretive note: The specific form and context of disclosure required is not defined in the AUP itself and depends on applicable law, which varies by jurisdiction.

Consumer impact (what this means for users)

Users who generate AI video content through Pika, particularly deepfakes, are required under this AUP to label or disclose that content as artificially generated when sharing it; failure to do so may constitute an AUP violation and potentially a violation of applicable law.

How other platforms handle this

Apple Medium

Customers should know what they're getting when they download or buy your app, so make sure all your app metadata, including privacy information, your app description, screenshots, and previews accurately reflect the app's core experience and remember to keep them up-to-date with new versions.

Target Medium

Target reserves the right to change these Terms at any time. We will post notification of changes to these Terms on this page. Your continued use of the Target Services after any changes to these Terms constitutes your acceptance of the new Terms.

GitHub Medium

We reserve the right, at our sole discretion, to amend these Terms of Service at any time and will update these Terms of Service in the event of any such amendments. We will notify our Users of material changes to this Agreement, such as price changes, at least 30 days prior to the change taking eff...

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▸ View Original Clause Language DOCUMENT RECORD
"
You agree to disclose your use of the Service and obtain consent to use the Service as required by, and in accordance with, Laws. You agree to disclose that any deepfake Output has been artificially generated or manipulated.

— Excerpt from Pika's Pika Acceptable Use Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: This provision incorporates by reference a growing body of state deepfake disclosure laws, including California AB 730, Texas SB 751, and Georgia SB 117, as well as proposed federal legislation. The FTC Act's prohibition on deceptive practices is also engaged. In the EU, the Digital Services Act and AI Act impose transparency requirements for AI-generated content. GOVERNANCE EXPOSURE: Medium. The provision places disclosure obligations squarely on users, which aligns with the broader sole responsibility framework of this AUP. The operationalization of this obligation, including what form of disclosure is required and in what context, is left to applicable law rather than defined by the AUP itself. JURISDICTION FLAGS: California, Texas, Georgia, Virginia, and other states with deepfake disclosure laws create specific compliance obligations. EU users are subject to AI Act transparency requirements for AI-generated content. The breadth of applicable laws means the specific disclosure format required may vary significantly by jurisdiction. CONTRACT AND VENDOR IMPLICATIONS: Enterprise users distributing AI-generated video content publicly should assess whether their distribution workflows incorporate adequate disclosure mechanisms to comply with jurisdiction-specific requirements. COMPLIANCE CONSIDERATIONS: Compliance teams should map applicable deepfake disclosure laws by jurisdiction for any commercial use of Pika-generated outputs. Content distribution policies should include AI-generation disclosure requirements as a standard element.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over deceptive practices, including distribution of AI-generated content presented as authentic
    File a complaint →

Applicable regulations

EU AI Act
European Union
California AB 2013 AI Training Data Transparency
US-CA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Pika Acceptable Use Policy
Entity
Pika
Document last updated
May 12, 2026
Tracking information
First tracked
May 12, 2026
Last verified
May 12, 2026
Record ID
CA-P-012051
Document ID
CA-D-00844
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2b69107cca92268e78c29cc5b000b27a1c425ab5ef9c29d2a81cae383b515228
Analysis generated
May 12, 2026 17:24 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Pika
Document: Pika Acceptable Use Policy
Record ID: CA-P-012051
Captured: 2026-05-12 17:24:24 UTC
SHA-256: 2b69107cca92268e…
URL: https://conductatlas.com/platform/pika/pika-acceptable-use-policy/deepfake-disclosure-obligation/
Accessed: June 27, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Pika's Deepfake Disclosure Obligation clause do?

This provision assigns users the obligation to disclose AI-generated or manipulated outputs, which aligns with and incorporates by reference applicable state and federal deepfake disclosure laws, placing legal compliance responsibility on users rather than the platform.

How does this clause affect you?

Users who generate AI video content through Pika, particularly deepfakes, are required under this AUP to label or disclose that content as artificially generated when sharing it; failure to do so may constitute an AUP violation and potentially a violation of applicable law.

Is ConductAtlas affiliated with Pika?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pika.