Provision record
Perplexity AI · Perplexity Privacy Policy · View original document ↗

Opt-Out of Website Targeted Advertising

High severity High confidence Explicit document language Common · 290 of 352 platforms

Key Facts

Do users have the choice to opt out of targeted advertising on Perplexity AI's services?
Perplexity AI gives users the choice to opt out of targeted advertising on its services, including through a cookie consent pop-up for cookies and pixels.
How can users opt out of targeted advertising on Perplexity AI's services?
Perplexity AI gives users the choice to opt out of targeted advertising on its services, including through a cookie consent pop-up for cookies and pixels.
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This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The opt-out right is conditioned on targeted advertising occurring on Perplexity AI's services, and the mechanism identified is a cookie consent pop-up, meaning users must actively use that mechanism to exercise the right.

Interpretive note: The excerpt appears to be truncated after 'cookie consent pop-up'. Additional opt-out mechanisms may be described in the full text but are not present in the provided excerpt and have not been inferred.

Recent Activity

This document changed recently

Medium Aug 15, 2026

The updated privacy policy removed a sentence stating that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. This statement previously appeared at the top of the policy as an explicit reassurance. The revised policy retains the substantive privacy protections elsewhere in the document but removes this introductory clarity. Users should review the full updated privacy policy to confirm what data practices remain in effect.

View change record →
Medium Jul 23, 2026

The updated Privacy Notice states that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. The policy also expands disclosure about cookies, first-party advertising measurement, and user privacy choices. This clarification directly addresses advertiser data handling practices, which is a material privacy concern for users of AI services.

View change record →
Medium Jul 5, 2026

The updated privacy notice expands transparency about how Perplexity collects and processes data across its services. The revised terms explicitly disclose that Comet browser collects browsing history, local data, and usage patterns; that Email Assistant analyzes email content for response advice but does not use that content for AI training; and that account data collection applies when creating accounts, submitting queries, and uploading documents. The policy now clearly separates consumer and enterprise data handling, stating that enterprise and API offerings are governed separately where Perplexity acts as a processor rather than a controller. You can review Comet privacy settings through the browser's controls and configure data collection preferences through your account settings.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 5148 other provisions on other platforms.

Consumer impact (what this means for users)

When targeted advertising occurs on Perplexity AI's services, you may opt out, including by using the cookie consent pop-up.

How other platforms handle this

Instacart Medium

By providing your mobile phone number, you consent to receive automated text (SMS) messages from Instacart...To opt out, reply STOP. For help, reply HELP or contact us directly...

Notion Medium

Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.

ZipRecruiter Medium

California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
When targeted advertising occurs on our services, you have the choice to opt-out. You can opt out of online targeted advertising (e.g. cookies and pixels) through the cookie consent pop-up...

Excerpt from Perplexity AI's Perplexity Privacy Policy

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
EU AI Act - High Risk Provisions
EU
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Perplexity Privacy Policy
Entity
Perplexity AI
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-046674
Document ID
CA-D-00510
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ff655e2bddcad2833548b605c0185d0c21d264d003841bf07cfc1b396bbde48b
Analysis generated
May 20, 2026 20:20 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Perplexity AI
Document: Perplexity Privacy Policy
Record ID: CA-P-046674
Captured: 2026-05-20 20:20:30 UTC
SHA-256: ff655e2bddcad283…
URL: https://conductatlas.com/platform/perplexity-ai/perplexity-privacy-policy/provision/CA-P-046674/opt-out-of-website-targeted-advertising/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Perplexity AI's Opt-Out of Website Targeted Advertising clause do?

The opt-out right is conditioned on targeted advertising occurring on Perplexity AI's services, and the mechanism identified is a cookie consent pop-up, meaning users must actively use that mechanism to exercise the right.

How does this clause affect you?

When targeted advertising occurs on Perplexity AI's services, you may opt out, including by using the cookie consent pop-up.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Perplexity AI?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Perplexity AI.