This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The opt-out right is conditioned on targeted advertising occurring on Perplexity AI's services, and the mechanism identified is a cookie consent pop-up, meaning users must actively use that mechanism to exercise the right.
Interpretive note: The excerpt appears to be truncated after 'cookie consent pop-up'. Additional opt-out mechanisms may be described in the full text but are not present in the provided excerpt and have not been inferred.
The updated privacy policy removed a sentence stating that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. This statement previously appeared at the top of the policy as an explicit reassurance. The revised policy retains the substantive privacy protections elsewhere in the document but removes this introductory clarity. Users should review the full updated privacy policy to confirm what data practices remain in effect.
View change record →The updated Privacy Notice states that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. The policy also expands disclosure about cookies, first-party advertising measurement, and user privacy choices. This clarification directly addresses advertiser data handling practices, which is a material privacy concern for users of AI services.
View change record →The updated privacy notice expands transparency about how Perplexity collects and processes data across its services. The revised terms explicitly disclose that Comet browser collects browsing history, local data, and usage patterns; that Email Assistant analyzes email content for response advice but does not use that content for AI training; and that account data collection applies when creating accounts, submitting queries, and uploading documents. The policy now clearly separates consumer and enterprise data handling, stating that enterprise and API offerings are governed separately where Perplexity acts as a processor rather than a controller. You can review Comet privacy settings through the browser's controls and configure data collection preferences through your account settings.
View change record →When targeted advertising occurs on Perplexity AI's services, you may opt out, including by using the cookie consent pop-up.
How other platforms handle this
By providing your mobile phone number, you consent to receive automated text (SMS) messages from Instacart...To opt out, reply STOP. For help, reply HELP or contact us directly...
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"When targeted advertising occurs on our services, you have the choice to opt-out. You can opt out of online targeted advertising (e.g. cookies and pixels) through the cookie consent pop-up...Excerpt from Perplexity AI's Perplexity Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The opt-out right is conditioned on targeted advertising occurring on Perplexity AI's services, and the mechanism identified is a cookie consent pop-up, meaning users must actively use that mechanism to exercise the right.
When targeted advertising occurs on Perplexity AI's services, you may opt out, including by using the cookie consent pop-up.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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