This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy policy removed a sentence stating that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. This statement previously appeared at the top of the policy as an explicit reassurance. The revised policy retains the substantive privacy protections elsewhere in the document but removes this introductory clarity. Users should review the full updated privacy policy to confirm what data practices remain in effect.
View change record →The updated Privacy Notice states that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. The policy also expands disclosure about cookies, first-party advertising measurement, and user privacy choices. This clarification directly addresses advertiser data handling practices, which is a material privacy concern for users of AI services.
View change record →The updated privacy notice expands transparency about how Perplexity collects and processes data across its services. The revised terms explicitly disclose that Comet browser collects browsing history, local data, and usage patterns; that Email Assistant analyzes email content for response advice but does not use that content for AI training; and that account data collection applies when creating accounts, submitting queries, and uploading documents. The policy now clearly separates consumer and enterprise data handling, stating that enterprise and API offerings are governed separately where Perplexity acts as a processor rather than a controller. You can review Comet privacy settings through the browser's controls and configure data collection preferences through your account settings.
View change record →How other platforms handle this
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
"If there is a conflict between the GPC signal and a manual choice that you have made on our website regarding targeted advertising, we will honor your manual choice.Excerpt from Perplexity AI's Perplexity Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “If there is a conflict between the GPC signal and a manual choice that you have made on our website regarding targeted advertising, we will honor your manual choice.”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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