Peloton · Peloton Privacy Policy · View original document ↗

Cookie and Tracking Technology Disclosure

Medium severity Rare · 2 of 325 platforms
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Document Record

What it is

Peloton uses cookies, pixels, and similar tracking technologies on its website and apps to collect data about your browsing behavior, which may be shared with third-party analytics and advertising vendors.

This analysis describes what Peloton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes the operational basis for persistent data collection across user interactions and devices. This mechanism enables Peloton to aggregate behavioral data and facilitate targeted advertising partnerships without requiring affirmative consent to each individual tracking instance.

Consumer impact (what this means for users)

Cookies and trackers on Peloton's platforms collect data about how you browse and interact with the service, which can be used to target you with advertising and shared with third-party analytics providers.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Use the cookie consent management tool available on Peloton's website to review and adjust your cookie preferences, including opting out of analytics and advertising cookies.

How other platforms handle this

Okta Medium

We use cookies, web beacons, pixel tags, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, your preferences, and your device. This may include information such as your IP address, browser type, operating system, referri...

ADP Medium

We use cookies, web beacons, pixel tags, and other tracking technologies on our websites to recognize you and your preferences, authenticate users, analyze website traffic and usage patterns, and to deliver personalized content and advertisements. We may use both session cookies and persistent cooki...

ClickUp Medium

We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web bea...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies and similar tracking technologies such as pixels, tags/web beacons, scripts, and social media widgets (collectively "Cookies") to collect and use personal information about you from your browser, device and our correspondence (e.g. emails), including for analytics purposes and to serve you interest-based advertising.

— Excerpt from Peloton's Peloton Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Use of tracking technologies for advertising purposes requires compliance with GDPR ePrivacy requirements (consent-based cookie deployment for EU users), CCPA disclosure obligations, and FTC guidance on online behavioral advertising.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over online tracking practices and behavioral advertising disclosures under consumer protection law.
    File a complaint →

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Peloton Privacy Policy
Entity
Peloton
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001175
Document ID
CA-D-00220
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
668c50fb6dd31f33753255769ca2049a6de84538b6b1db227ad485d3f83833f6
Analysis generated
March 20, 2026 03:54 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peloton
Document: Peloton Privacy Policy
Record ID: CA-P-001175
Captured: 2026-03-20 03:54:23 UTC
SHA-256: 668c50fb6dd31f33…
URL: https://conductatlas.com/platform/peloton/peloton-privacy-policy/cookie-and-tracking-technology-disclosure/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Peloton's Cookie and Tracking Technology Disclosure clause do?

The clause establishes the operational basis for persistent data collection across user interactions and devices. This mechanism enables Peloton to aggregate behavioral data and facilitate targeted advertising partnerships without requiring affirmative consent to each individual tracking instance.

How does this clause affect you?

Cookies and trackers on Peloton's platforms collect data about how you browse and interact with the service, which can be used to target you with advertising and shared with third-party analytics providers.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.

Is ConductAtlas affiliated with Peloton?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peloton.