This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
User data directly drives both content personalization and targeted advertising, meaning behavioral and interest data is used for commercial purposes beyond service delivery.
Interpretive note: The excerpt contains an ellipsis between the two stated uses, suggesting additional uses may be described in the full policy that are not captured in the canonical claim.
Your information is used by Peacock to personalize your content experience and to serve you advertising, including targeted advertising, based on your activities and interests.
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We use your Personal Information to (a) help maintain the security and integrity of the Services, (b) detect, prevent, investigate, and protect you, our business, our users, and others from fraud...
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"providing you with customized product experience, including personalized newsletters, viewing and other content recommendations...providing you with advertising, including targeted advertising, based on your activities and interestsExcerpt from Peacock's Privacy Policy
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User data directly drives both content personalization and targeted advertising, meaning behavioral and interest data is used for commercial purposes beyond service delivery.
Your information is used by Peacock to personalize your content experience and to serve you advertising, including targeted advertising, based on your activities and interests.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.