Paramount+ uses automated systems to build a profile of your interests based on what you watch and click on, using it to decide what content and ads to show you.
Paramount+ uses automated profiling of your viewing and browsing behavior to make decisions about what content and advertisements you see, potentially inferring sensitive personal attributes from your entertainment choices without your explicit awareness.
Cross-platform context
See how other platforms handle Automated Profiling and Personalization and similar clauses.
Compare across platforms →Automated profiling using viewing and behavioral data can produce inferences about sensitive characteristics like political views, health, or religious beliefs, and GDPR and CPRA provide specific protections against automated decision-making that consumers should be aware of.
REGULATORY FRAMEWORK: GDPR Art. 22 governs automated decision-making and profiling, requiring transparency and the right to human review where decisions produce legal or similarly significant effects. CPRA §1798.121 addresses automated profiling using sensitive personal information. FTC Act Section 5 applies to deceptive or unfair automated profiling practices. The EU AI Act (Regulation 2024/1689) may apply to certain automated recommendation or profiling systems depending on risk classification.
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