Paramount+ uses automated systems to build a profile of your interests based on what you watch and click on, using it to decide what content and ads to show you.
This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for the service's personalization infrastructure, including the collection of behavioral data and its processing through automated systems to generate individualized content recommendations and advertising.
Paramount+ uses automated profiling of your viewing and browsing behavior to make decisions about what content and advertisements you see, potentially inferring sensitive personal attributes from your entertainment choices without your explicit awareness.
How other platforms handle this
We may use your searches and other activities on and off our services (including activities conducted on our affiliates' services or your interactions with ads) to personalize your experience and the jobs we show and recommend to you.
We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
"We use information we collect about you, including your viewing history, content preferences, and interactions with our Services, to personalize your experience and to show you content and advertising that may be of interest to you, including through automated decision-making processes.Excerpt from Paramount+'s Privacy Policy
REGULATORY FRAMEWORK: GDPR Art.
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The clause establishes the operational basis for the service's personalization infrastructure, including the collection of behavioral data and its processing through automated systems to generate individualized content recommendations and advertising.
Paramount+ uses automated profiling of your viewing and browsing behavior to make decisions about what content and advertisements you see, potentially inferring sensitive personal attributes from your entertainment choices without your explicit awareness.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Paramount+.