Palantir uses 'legitimate interests' — a legal basis under GDPR — to justify processing your personal data for marketing and analytics without requiring your explicit consent.
This analysis describes what Palantir's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Legitimate interests is a flexible but contestable lawful basis; individuals in the EU and UK have the right to object to processing conducted on this basis, and Palantir must stop if it cannot demonstrate compelling grounds that override those interests.
Interpretive note: The specific balancing tests Palantir has conducted for each legitimate interests claim are not disclosed in the document, making it unclear whether the assertions would withstand regulatory scrutiny under GDPR Article 6(1)(f).
The updated Privacy Statement now authorizes Palantir to disclose personal data to promotional code partners who may then contact you if you sign up for a Palantir service using their code. This establishes a new third-party contact pathway not previously disclosed in the policy. The terms do not specify how frequently partners may contact you, what data is included in the disclosure, or whether you can opt out of partner contact after signing up.
View change record →Your contact information and browsing behavior may be processed for Palantir's marketing and analytics purposes without your affirmative consent, based on Palantir's assertion of legitimate business interests. EU and UK residents can object to this processing by contacting privacy@palantir.com.
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to object to profiling activities based on our own legitimate interests
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
"We process your personal data on the basis of our legitimate interests, where those interests are not overridden by your rights and interests. We rely on legitimate interests for processing activities such as marketing our products and services, improving our website and services, and conducting analytics.Excerpt from Palantir's Privacy Statement
REGULATORY LANDSCAPE: The legitimate interests basis engages GDPR Article 6(1)(f), which requires a three-part balancing test: the legitimate interest must be identified, the processing must be necessary for that purpose, and the interest must not …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Legitimate interests is a flexible but contestable lawful basis; individuals in the EU and UK have the right to object to processing conducted on this basis, and Palantir must stop if it cannot demonstrate compelling grounds that override those interests.
Your contact information and browsing behavior may be processed for Palantir's marketing and analytics purposes without your affirmative consent, based on Palantir's assertion of legitimate business interests. EU and UK residents can object to this processing by contacting privacy@palantir.com.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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