Provision record
Oura · Oura Terms of Service · View original document ↗

Data Collection, Use, and Marketing Communications Consent

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Document Record

What it is

By accepting the agreement, users consent to Oura collecting and sharing usage information with third-party service providers for marketing and service improvement purposes, and consent to being contacted via phone, email, text, or other means including automated dialing and pre-recorded messages for telemarketing and service purposes.

This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision bundles consent to marketing communications, including automated dialing and pre-recorded messages, into the general agreement acceptance flow. The agreement states that consent to marketing contact is not a condition of using Oura services and provides an opt-out mechanism, which partially addresses TCPA and FTC requirements for affirmative consent.

Interpretive note: The adequacy of bundled consent for automated telemarketing under TCPA and the sufficiency of this consent mechanism for EU users under GDPR depend on regulatory interpretation and jurisdiction-specific requirements.

Consumer impact (what this means for users)

Under this clause, accepting the agreement constitutes express consent to receive telemarketing calls and text messages using automated dialing technology and pre-recorded messages from Oura and its service providers at any contact information provided. The agreement states that this consent is not a condition of service, and users can request placement on a do-not-contact list or use the opt-out mechanism in any communication.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    To opt out of marketing communications, use the unsubscribe mechanism included in any communication received from Oura, or contact Oura at support.ouraring.com to request placement on a do-not-contact list. To stop shipping text messages, reply STOP to any Oura shipping text message.

Cross-platform context

See how other platforms handle Data Collection, Use, and Marketing Communications Consent and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
ŌURA may collect and process information regarding your usage of the Services. You consent to the collection and use of such information by ŌURA, as well as the sharing of such information with third-party service providers for purposes of providing, marketing, and improving the Services, and any other reason described in the Privacy Policy. By agreeing to the terms and conditions in this Agreement and providing your contact information to ŌURA, you give your express consent to allow ŌURA, its affiliates, and agents to contact you from time to time at any mailing address, phone number, or email address you provide to ŌURA. Your consent means you agree to be contacted by ŌURA and its service providers via phone, email, text message, or other means for any purpose, including but not limited to notifications related to the Services and your account, subscriptions, purchases, available upgrades, billing and payment processing issues, and telemarketing communications. Such authorized communications may include use of automated dialing technology or the use of pre-recorded messages.

Excerpt from Oura's Terms of Service

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

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Insight

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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Provision details

Document information
Document
Oura Terms of Service
Entity
Oura
Document last updated
May 5, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-074414
Document ID
CA-D-00737
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
89bdeb0fedb63b685ed56c13827f585c583c1fe1dd92f888b70efeb1ac5c9c89
Analysis generated
July 12, 2026 16:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Oura
Document: Oura Terms of Service
Record ID: CA-P-074414
Captured: 2026-07-12 16:29:20 UTC
SHA-256: 89bdeb0fedb63b68…
URL: https://conductatlas.com/platform/oura/oura-terms-of-service/provision/CA-P-074414/data-collection-use-and-marketing-communications-consent/
Accessed: Sept. 22, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Oura's Data Collection, Use, and Marketing Communications Consent clause do?

This provision bundles consent to marketing communications, including automated dialing and pre-recorded messages, into the general agreement acceptance flow. The agreement states that consent to marketing contact is not a condition of using Oura services and provides an opt-out mechanism, which partially addresses TCPA and FTC requirements for affirmative consent.

How does this clause affect you?

Under this clause, accepting the agreement constitutes express consent to receive telemarketing calls and text messages using automated dialing technology and pre-recorded messages from Oura and its service providers at any contact information provided. The agreement states that this consent is not a condition of service, and users can request placement on a do-not-contact list or use the opt-out mechanism …

Is ConductAtlas affiliated with Oura?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Oura.