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Subscriptions automatically renew at the beginning of each billing period and users are charged the then-current subscription fee; cancellation takes effect at the end of the current term and does not generate a prorated refund for unused subscription time.
This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that subscription charges are assessed at the beginning of each term, cancellations do not yield prorated refunds, and the agreement's general refund policy is limited to legally required refunds. The agreement does provide 30-day advance notice of fee changes via email and a 14-day cooling-off period for non-US users who have not activated the service.
Under these terms, users who cancel their subscription mid-term retain access through the end of the paid period but do not receive a refund for the remaining unused time. The agreement states that Oura will provide at least 30 days' advance notice of fee changes via the account email address, and that continued use after notice constitutes acceptance of the new fee.
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"Your Subscription will auto-renew for additional Subscription Terms until your Subscription is cancelled by you, or suspended or terminated by ŌURA. Unless otherwise indicated by us, your designated payment method will be charged prior to, or at the beginning of, each Subscription Term for the Subscription fee plus any applicable taxes and other charges. Cancellation does not entitle you to the refund of any previously paid Fees and you will not receive a prorated refund for the remainder of the Subscription Term. Refunds will not be issued unless required by law.Excerpt from Oura's Terms of Service
1. REGULATORY LANDSCAPE: Automatic renewal provisions are subject to state automatic renewal laws, including California's Automatic Renewal Law (California Business and Professions Code Section 17600 et seq.), which requires clear disclosure, affirmative consent, and notice before renewal at a changed rate. The FTC has issued guidance and enforcement actions regarding negative option and subscription cancellation practices. EU Consumer Rights Directive requirements on pre-contractual information and cancellation rights may require evaluation for EU subscribers. 2. GOVERNANCE EXPOSURE: Medium. The agreement states that fee change notices will be sent 30 days in advance to the account email address and that continued use constitutes acceptance, which is a common industry mechanism but one that California's automatic renewal law and FTC guidance scrutinize for adequacy of notice and ease of cancellation. 3. JURISDICTION FLAGS: California's Automatic Renewal Law imposes specific requirements on disclosure format, consent capture, and cancellation mechanism. EU users have a 14-day withdrawal right under the Consumer Rights Directive, with the agreement conditioning exclusion of this right on service activation (login or use). UK users are subject to similar protections under the Consumer Contracts Regulations. 4. CONTRACT AND VENDOR IMPLICATIONS: The payment processing relationship with unnamed third-party processors for subscription billing creates a vendor dependency for charge execution and refund processing. Procurement teams should confirm that cancellation confirmation and refund workflows comply with applicable automatic renewal statutes. 5. COMPLIANCE CONSIDERATIONS: The agreement's cancellation mechanism (account screen button or support ticket at support.ouraring.com) should be audited for compliance with California's requirement that cancellation be as easy as sign-up. The 14-day cooling-off period exclusion based on service activation should be reviewed against EU and UK consumer protection rules applicable in each market.
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This provision establishes that subscription charges are assessed at the beginning of each term, cancellations do not yield prorated refunds, and the agreement's general refund policy is limited to legally required refunds. The agreement does provide 30-day advance notice of fee changes via email and a 14-day cooling-off period for non-US users who have not activated the service.
Under these terms, users who cancel their subscription mid-term retain access through the end of the paid period but do not receive a refund for the remaining unused time. The agreement states that Oura will provide at least 30 days' advance notice of fee changes via the account email address, and that continued use after notice constitutes acceptance of the …
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