Provision record
OpenRouter · OpenRouter Privacy Policy · View original document ↗

Cookies and Cross-Context Behavioral Advertising

Medium severity Medium confidence Explicit document language Common · 290 of 352 platforms
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Document Record

What it is

OpenRouter uses cookies and tracking scripts to collect browsing data automatically, personalize the site, and market additional products or services to users.

This analysis describes what OpenRouter's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The policy states that tracking technologies are used to market additional products or services, which may constitute cross-context behavioral advertising subject to opt-out rights under CCPA and consent requirements under GDPR.

Interpretive note: The specific third-party cookie vendors used for marketing are not disclosed, limiting assessment of the full scope of tracking; the existence of a GDPR-compliant consent management mechanism cannot be confirmed from the document alone.

Clause Stability Stable

0
Changes
3
Months Monitored
May 12, 2026
First Seen
May 20, 2026
Last Seen
This clause type exists across 5149 other provisions on other platforms.

Change history

removed May 24, 2026

View full change record →

Consumer impact (what this means for users)

Browsing behavior, pages visited, and links clicked on the OpenRouter site may be collected via cookies and tracking scripts and used for marketing purposes; California users have the right to opt out of cross-context behavioral advertising by contacting privacy@openrouter.ai.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    To opt out of sale or sharing of personal data collected via cookies for advertising purposes, email privacy@openrouter.ai. You may also disable performance and analytics cookies through your browser settings.

How other platforms handle this

Tinder Medium

If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.

Skillshare Medium

When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.

Square Medium

to object to profiling activities based on our own legitimate interests

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may use cookies, embedded scripts, and other similar tracking technologies ("Tracking Technologies") to collect additional personal data automatically as you interact with the Site and to personalize your experience with our Site. These technologies help us recognize you, customize or personalize your experience, market additional products or services to you, and analyze the use of our Service to make them safer and more useful to you.

Excerpt from OpenRouter's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
EU AI Act - High Risk Provisions
EU
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
OpenRouter Privacy Policy
Entity
OpenRouter
Document last updated
May 12, 2026
Tracking information
First tracked
May 12, 2026
Last verified
May 12, 2026
Record ID
CA-P-011903
Document ID
CA-D-00811
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
91717e659c28fa47150e1b31feba15f57c09644be2eb5595585f6bac16821776
Analysis generated
May 12, 2026 16:05 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: OpenRouter
Document: OpenRouter Privacy Policy
Record ID: CA-P-011903
Captured: 2026-05-12 16:05:01 UTC
SHA-256: 91717e659c28fa47…
URL: https://conductatlas.com/platform/openrouter/openrouter-privacy-policy/provision/CA-P-011903/cookies-and-cross-context-behavioral-advertising/
Accessed: Aug. 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does OpenRouter's Cookies and Cross-Context Behavioral Advertising clause do?

The policy states that tracking technologies are used to market additional products or services, which may constitute cross-context behavioral advertising subject to opt-out rights under CCPA and consent requirements under GDPR.

How does this clause affect you?

Browsing behavior, pages visited, and links clicked on the OpenRouter site may be collected via cookies and tracking scripts and used for marketing purposes; California users have the right to opt out of cross-context behavioral advertising by contacting privacy@openrouter.ai.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with OpenRouter?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by OpenRouter.