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Advertising Content Must Be Clearly Labeled

High severity Medium confidence Explicitdocumentlanguage Common · 273 of 352 platforms
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This analysis describes what OnlyFans's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This requirement places a direct, affirmative obligation on users to disclose paid commercial relationships, with specific minimum labeling standards.

Interpretive note: The excerpt contains ellipses, suggesting additional requirements or context may exist beyond what is quoted. The canonical claim covers only what the quoted language explicitly states.

Consumer impact (what this means for users)

If you upload advertising content to OnlyFans, you are required to include a disclosure signifier and the brand name in the caption; failure to do so would constitute a breach of this obligation.

How other platforms handle this

Apple Medium

If your app includes in-app purchases, make sure your app description, screenshots, and previews clearly indicate whether any featured items, levels, subscriptions, etc. require additional purchases.

Grubhub Medium

Grubhub will cooperate with local, state, and/or federal authorities to the extent required by applicable law in connection with Your Content.

Twitch Medium

You will display or read out the following disclaimer when promoting, administering, or conducting a Promotion: "This is a promotion by [Your Name]. Twitch does not sponsor or endorse this promotion and is not responsible for it."

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Clearly and conspicuously label Advertising Content you Upload to OnlyFans by including in the caption...a signifier such as #ad, #paidpromotion or #sponsored; and the name of the brand advertised...

— Excerpt from OnlyFans's OnlyFans Terms of Service

Provision details

Document information
Document
OnlyFans Terms of Service
Entity
OnlyFans
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-056843
Document ID
CA-D-00723
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
707a662b1b42009b6eb6033a9c9972e4af1df37a72109e3642288fe5796f79b0
Analysis generated
May 8, 2026 13:53 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: OnlyFans
Document: OnlyFans Terms of Service
Record ID: CA-P-056843
Captured: 2026-05-08 13:53:22 UTC
SHA-256: 707a662b1b42009b…
URL: https://conductatlas.com/platform/onlyfans/onlyfans-terms-of-service/provision/CA-P-056843/advertising-content-must-be-clearly-labeled/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does OnlyFans's Advertising Content Must Be Clearly Labeled clause do?

This requirement places a direct, affirmative obligation on users to disclose paid commercial relationships, with specific minimum labeling standards.

How does this clause affect you?

If you upload advertising content to OnlyFans, you are required to include a disclosure signifier and the brand name in the caption; failure to do so would constitute a breach of this obligation.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with OnlyFans?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by OnlyFans.