Provision record
OnlyFans · OnlyFans Terms of Service · View original document ↗

Advertising Content Must Be Clearly Labeled

High severity Medium confidence Explicit document language Common · 273 of 352 platforms

Key Facts

How must users label advertising content?
OnlyFans requires users to clearly and conspicuously label advertising content uploaded to the platform by including a signifier such as #ad, #paidpromotion, or #sponsored, and the name of the brand advertised, in the caption.
What must be included in the caption of advertising content?
OnlyFans requires users to clearly and conspicuously label advertising content uploaded to the platform by including a signifier such as #ad, #paidpromotion, or #sponsored, and the name of the brand advertised, in the caption.
What signifiers may users include to label advertising content?
OnlyFans requires users to clearly and conspicuously label advertising content uploaded to the platform by including a signifier such as #ad, #paidpromotion, or #sponsored, and the name of the brand advertised, in the caption.
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This analysis describes what OnlyFans's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This requirement places a direct, affirmative obligation on users to disclose paid commercial relationships, with specific minimum labeling standards.

Interpretive note: The excerpt contains ellipses, suggesting additional requirements or context may exist beyond what is quoted. The canonical claim covers only what the quoted language explicitly states.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 1423 other provisions on other platforms.

Consumer impact (what this means for users)

If you upload advertising content to OnlyFans, you are required to include a disclosure signifier and the brand name in the caption; failure to do so would constitute a breach of this obligation.

How other platforms handle this

Apple Medium

If your app includes in-app purchases, make sure your app description, screenshots, and previews clearly indicate whether any featured items, levels, subscriptions, etc. require additional purchases.

GitHub Medium

Please be aware that any information you share in a collaborative context may become publicly accessible.

Grubhub Medium

Grubhub will cooperate with local, state, and/or federal authorities to the extent required by applicable law in connection with Your Content.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Clearly and conspicuously label Advertising Content you Upload to OnlyFans by including in the caption...a signifier such as #ad, #paidpromotion or #sponsored; and the name of the brand advertised...

Excerpt from OnlyFans's Terms of Service

Provision details

Document information
Document
OnlyFans Terms of Service
Entity
OnlyFans
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-056843
Document ID
CA-D-00723
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
707a662b1b42009b6eb6033a9c9972e4af1df37a72109e3642288fe5796f79b0
Analysis generated
May 8, 2026 13:53 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: OnlyFans
Document: OnlyFans Terms of Service
Record ID: CA-P-056843
Captured: 2026-05-08 13:53:22 UTC
SHA-256: 707a662b1b42009b…
URL: https://conductatlas.com/platform/onlyfans/onlyfans-terms-of-service/provision/CA-P-056843/advertising-content-must-be-clearly-labeled/
Accessed: Aug. 19, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does OnlyFans's Advertising Content Must Be Clearly Labeled clause do?

This requirement places a direct, affirmative obligation on users to disclose paid commercial relationships, with specific minimum labeling standards.

How does this clause affect you?

If you upload advertising content to OnlyFans, you are required to include a disclosure signifier and the brand name in the caption; failure to do so would constitute a breach of this obligation.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with OnlyFans?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by OnlyFans.