NVIDIA Privacy Policy

This document explains what personal data NVIDIA NIM collects about you, how long it keeps it, and who it shares it with—including Google and other advertising providers. If you use a free, ad-supported GeForce NOW plan, more of your personal data is collected than on paid plans, but you can opt out of interest-based advertising through the Privacy Center or by switching to a premium plan. NVIDIA NIM gives you the right to access, correct, erase, or opt out of the sale of your personal data at any time, and its websites automatically honor Global Privacy Control signals from your browser.

NVIDIA's privacy policy establishes the data collection, retention, sharing, and individual rights framework governing NVIDIA NIM and related services. It defines an expanded collection scope for users of the ad-supported GeForce NOW tier, including birth date, IP address, and advertising behavioral data, alongside a five-year inactivity-based retention limit for customer and enterprise personal data. The policy grants users a broad set of exercisable rights—access, portability, correction, consent withdrawal, erasure, and opt-out of sale or sharing—and requires non-discriminatory treatment regardless of whether users exercise those rights. Data sharing with third parties, including named parties such as Google, is established for advertising measurement and interest-based targeting, conditioned in some cases on prior user consent to marketing communications, and the policy acknowledges that non-sensitive data sharing with advertising providers may qualify as a sale or sharing for targeted advertising purposes.

Users of the ad-supported GeForce NOW plan have a broader set of personal data collected about them, including birth date, language, country, IP address, and ad-viewing behavior. NVIDIA NIM retains customer and enterprise personal data for no more than five years of inactivity, after which it is erased. Account holders under 16 are automatically opted out of interest-based advertising by default. Users who do not want their data used for interest-based advertising can opt out through NVIDIA NIM's Privacy Center or switch to a premium GeForce NOW plan. Users can also exercise rights to access, correct, port, erase, or withdraw consent for their personal data at any time, and NVIDIA NIM websites automatically honor Global Privacy Control signals by disabling all Performance, Personalization, and Advertising cookies.