Noom · Noom Privacy Policy

Sharing Data with Advertising and Analytics Partners

High severity
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Why it matters

Your health app data being passed to advertisers means your private health behaviors could influence the ads you see across the internet, and you have limited visibility into how these partners use your information.

Consumer impact

Noom collects highly sensitive health and wellness data — including weight, dietary habits, biometric data, and mental health information — and shares it with advertising and analytics partners, creating meaningful privacy exposure for users. Users in California and several other states have the right to access, delete, or opt out of the sale or sharing of their personal data. You can submit a data deletion or opt-out request via Noom's privacy request form at https://www.noom.com/noom-privacy-policy/ or by emailing privacy@noom.com.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Visit Noom's privacy policy page and use the 'Do Not Sell or Share My Personal Information' link to submit an opt-out request for data sharing with advertising partners.

Applicable agencies

  • FTC
    The FTC has authority over deceptive or unfair practices in consumer data sharing, including health-related data shared with advertising networks.
    File a complaint →
  • State AG
    State attorneys general in California, Virginia, Colorado, and other states with consumer privacy laws can investigate non-compliant data sharing practices.
    File a complaint →

Provision details

Document information
Document
Noom Privacy Policy
Entity
Noom
Document last updated
March 24, 2026
Tracking information
First tracked
March 24, 2026
Last verified
March 24, 2026
Record ID
CA-P-001844
Document ID
CA-D-00397
Evidence Provenance
Source URL
Wayback Machine
SHA-256
a0379f647f8b25f93b2d2c66eb4a79effe9179862952dd8f6dbf28df7f5e2b61
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Noom | Document: Noom Privacy Policy | Record: CA-P-001844
Captured: 2026-03-24 07:12:11 UTC | SHA-256: a0379f647f8b25f9…
URL: https://conductatlas.com/platform/noom/noom-privacy-policy/sharing-data-with-advertising-and-analytics-partners/
Accessed: April 4, 2026
Classification
Severity
High
Categories

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