Noom · Noom Privacy Policy

Collection of Sensitive Health Data

High severity
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Why it matters

Health and biometric data is among the most sensitive personal information — if misused or breached, it can affect your insurance, employment, and personal life in serious ways.

Consumer impact

Noom collects highly sensitive health and wellness data — including weight, dietary habits, biometric data, and mental health information — and shares it with advertising and analytics partners, creating meaningful privacy exposure for users. Users in California and several other states have the right to access, delete, or opt out of the sale or sharing of their personal data. You can submit a data deletion or opt-out request via Noom's privacy request form at https://www.noom.com/noom-privacy-policy/ or by emailing privacy@noom.com.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Email privacy@noom.com with your request to delete your personal health data. Include your account email address and specify the data you want deleted.

Applicable agencies

  • FTC
    The FTC has enforcement authority over unfair or deceptive data practices involving health data and has recently prioritized health data monetization enforcement.
    File a complaint →
  • Hhs Ocr
    If Noom's health data collection intersects with HIPAA-covered health information, HHS OCR has jurisdiction over protected health data privacy violations.
    File a complaint →

Provision details

Document information
Document
Noom Privacy Policy
Entity
Noom
Document last updated
March 24, 2026
Tracking information
First tracked
March 24, 2026
Last verified
March 24, 2026
Record ID
CA-P-001843
Document ID
CA-D-00397
Evidence Provenance
Source URL
Wayback Machine
SHA-256
a0379f647f8b25f93b2d2c66eb4a79effe9179862952dd8f6dbf28df7f5e2b61
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Noom | Document: Noom Privacy Policy | Record: CA-P-001843
Captured: 2026-03-24 07:12:11 UTC | SHA-256: a0379f647f8b25f9…
URL: https://conductatlas.com/platform/noom/noom-privacy-policy/collection-of-sensitive-health-data/
Accessed: April 4, 2026
Classification
Severity
High
Categories

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