Noom's privacy policy explains what personal information the app collects about you — including your weight, diet, health habits, and even mental health data — and how it uses and shares that information with advertisers and other companies. Noom may use your health data to personalize services and for marketing purposes, and shares data with third-party partners. You can request deletion of your data or opt out of certain data sharing by contacting Noom directly.
Noom's Privacy Policy governs the collection, use, storage, and sharing of personal data across its websites, mobile applications, devices, and related health and wellness services. The policy discloses collection of sensitive health-related data including weight, food logs, exercise activity, biometric data, and mental health information, as well as device identifiers, location data, and behavioral analytics. Data is shared with third-party service providers, advertising partners, and analytics vendors, with limited sharing controls available to users. The policy provides opt-out mechanisms for certain data uses, including marketing communications and some third-party sharing, and includes state-specific rights for California, Virginia, Colorado, and other US residents under applicable consumer privacy laws. No explicit HIPAA compliance framework is asserted, which is notable given the sensitivity of health data collected.
This policy engages primarily with the CCPA/CPRA (California), Virginia CDPA, Colorado CPA, and analogous state privacy frameworks, as well as GDPR and UK GDPR for international users. Compliance tea…
This policy engages primarily with the CCPA/CPRA (California), Virginia CDPA, Colorado CPA, and analogous state privacy frameworks, as well as GDPR and UK GDPR for international users. Compliance teams should note the absence of an explicit HIPAA compliance assertion despite collection of health an…
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