This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy statement now explicitly discloses that Netflix collects voice inputs (including transcripts and recordings) when using voice-related features, and clarifies that it collects inferences about user and household ad preferences based on data it gathers. The policy also states that Netflix collects information on advertiser websites and apps, and that it receives demographic and interest data from advertising companies based on their own and other websites and apps. These disclosures expand transparency about data collection practices that may have been previously implied but are now stated explicitly. You can review Netflix's full privacy statement and adjust your account settings to control advertising preferences through your account settings.
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Right to Know: The right to request details about the Personal Information we collect, use, or disclose, as well as information about our data practices.
The right to request that we disclose to you the personal information we collect, use, or disclose about you, and information about our data practices.
If we are unable to provide you with any Data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under applicable laws).
"Using these choices will not opt you out of the use of previously "sold" (as defined by some US State Privacy Laws) personal information, or stop all Behavioral Advertising.Excerpt from Netflix's Privacy Statement
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “Using these choices will not opt you out of the use of previously "sold" (as defined by some US State Privacy Laws) personal information, or stop all Behavioral Advertising.”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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