This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy statement now explicitly discloses that Netflix collects voice inputs (including transcripts and recordings) when using voice-related features, and clarifies that it collects inferences about user and household ad preferences based on data it gathers. The policy also states that Netflix collects information on advertiser websites and apps, and that it receives demographic and interest data from advertising companies based on their own and other websites and apps. These disclosures expand transparency about data collection practices that may have been previously implied but are now stated explicitly. You can review Netflix's full privacy statement and adjust your account settings to control advertising preferences through your account settings.
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"Note that your choice regarding the resettable device identifier is specific to that device.Excerpt from Netflix's Privacy Statement
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Note that your choice regarding the resettable device identifier is specific to that device.”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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