This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms remove a contractual protection that previously prohibited Mixpanel from treating individually identifiable data as Usage Data. Under the revised language, Mixpanel may now classify data that identifies or is attributable to specific individuals as Usage Data, potentially making such data subject to uses and disclosures beyond what the Customer Content exclusion permits. This broadens the category of data Mixpanel may process and analyze under the Usage Data definition. The terms do not provide a mechanism to opt out of this reclassification.
View change record →The updated terms establish an automatic 7% fee increase mechanism that takes effect upon each subscription renewal. Previously, subscription fees remained fixed for the duration of the subscription term, with new pricing becoming effective only at the start of a new subscription term and only if the parties agreed in writing. Under the revised language, fees will now automatically escalate by 7% upon commencement of each renewal term unless the parties expressly agree otherwise in writing. This shifts the default pricing behavior from fixed-term rates to automatic annual escalation.
View change record →How other platforms handle this
you agree not to enforce any "moral rights" in and to the Feedback, to the extent permitted by applicable law.
Except for the license you grant below, you retain all rights in and to your Marketing Content, as between you and ActiveCampaign.
You do not have any rights in relation to Member Content, and, unless expressly authorized by Tinder, you may only use Member Content to the extent that your use is consistent with our Services' purpose...
"Customer agrees, and hereby provides Mixpanel with the necessary rights and licenses, to identify Customer as a user of the Application Services and use Customer's name and logo on the Mixpanel Sites and marketing materials.Excerpt from Mixpanel's Terms of Use
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The clause states: “Customer agrees, and hereby provides Mixpanel with the necessary rights and licenses, to identify Customer as a user of the Application Services and use Customer's name and logo on the Mixpanel Sites and marketing materials.”
ConductAtlas has identified this type of provision across 256 platforms. See the full comparison.
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