This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms remove a prior restriction that explicitly excluded individually identifiable data from Mixpanel's definition of Usage Data. Under the revised language, Mixpanel may now classify data identifying or attributable to specific individuals as Usage Data. This expands the scope of data Mixpanel may use, retain, or share under its Usage Data provisions. Users should review Mixpanel's updated privacy policy and data usage terms to understand how individually identifiable data may now be processed.
View change record →The updated terms establish automatic 7% annual fee increases at each renewal unless the parties expressly agree otherwise in writing. Previously, fees remained fixed for the subscription term and new pricing required written agreement. Under the revised language, customers will experience automatic cost escalation at renewal unless they actively negotiate or document a different arrangement. You can request a written agreement with Mixpanel to maintain fixed pricing or negotiate alternative increase terms before renewal.
View change record →How other platforms handle this
We hereby assign to you all our right, title, and interest, if any, in and to Output.
You agree not to change or delete any copyright or proprietary notice related to materials downloaded from the Websites and/or Platforms.
Anyscale may use Customer's name, trademarks, and logos...on Anyscale's website and in its marketing materials to identify Customer as Anyscale's customer...provided that Anyscale will use commercially reasonable efforts to adhere to the usage guidelines furnished by Customer...
"Customer agrees, and hereby provides Mixpanel with the necessary rights and licenses, to identify Customer as a user of the Application Services and use Customer's name and logo on the Mixpanel Sites and marketing materials.Excerpt from Mixpanel's Terms of Use
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The clause states: “Customer agrees, and hereby provides Mixpanel with the necessary rights and licenses, to identify Customer as a user of the Application Services and use Customer's name and logo on the Mixpanel Sites and marketing materials.”
ConductAtlas has identified this type of provision across 249 platforms. See the full comparison.
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