This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms remove a prior restriction that explicitly excluded individually identifiable data from Mixpanel's definition of Usage Data. Under the revised language, Mixpanel may now classify data identifying or attributable to specific individuals as Usage Data. This expands the scope of data Mixpanel may use, retain, or share under its Usage Data provisions. Users should review Mixpanel's updated privacy policy and data usage terms to understand how individually identifiable data may now be processed.
View change record →The updated terms establish automatic 7% annual fee increases at each renewal unless the parties expressly agree otherwise in writing. Previously, fees remained fixed for the subscription term and new pricing required written agreement. Under the revised language, customers will experience automatic cost escalation at renewal unless they actively negotiate or document a different arrangement. You can request a written agreement with Mixpanel to maintain fixed pricing or negotiate alternative increase terms before renewal.
View change record →How other platforms handle this
If your account is deleted, some of your information and content may remain on our Services to allow your team members or other users to make full use of the Services.
Smartsheet may retain copies of Customer Content as part of records, documents, or broader data sets in accordance with Smartsheet's legal and financial compliance obligations, on condition that Smartsheet continues to comply with all the requirements of the Agreement...
We shall promptly destroy personal information without delay when the retention period has expired or when the purpose of processing has been achieved, and the personal information is no longer necessary.
"Customer Content is hosted in Mixpanel's data center in the United States or the European Economic Area, as elected by Customer, or, if purchased by Customer, in India.Excerpt from Mixpanel's Terms of Use
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “Customer Content is hosted in Mixpanel's data center in the United States or the European Economic Area, as elected by Customer, or, if purchased by Customer, in India.”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mixpanel.