This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms remove a contractual protection that previously prohibited Mixpanel from treating individually identifiable data as Usage Data. Under the revised language, Mixpanel may now classify data that identifies or is attributable to specific individuals as Usage Data, potentially making such data subject to uses and disclosures beyond what the Customer Content exclusion permits. This broadens the category of data Mixpanel may process and analyze under the Usage Data definition. The terms do not provide a mechanism to opt out of this reclassification.
View change record →The updated terms establish an automatic 7% fee increase mechanism that takes effect upon each subscription renewal. Previously, subscription fees remained fixed for the duration of the subscription term, with new pricing becoming effective only at the start of a new subscription term and only if the parties agreed in writing. Under the revised language, fees will now automatically escalate by 7% upon commencement of each renewal term unless the parties expressly agree otherwise in writing. This shifts the default pricing behavior from fixed-term rates to automatic annual escalation.
View change record →How other platforms handle this
In the event of Account deletion for any reason, the Company may, but is not obligated to, delete any of Your Content. the Company shall not be responsible for the failure to delete or deletion of Your Content.
We retain Commercial Content as necessary to provide our services to users, for internal record keeping, and for product improvement and safety purposes.
DeepL will only temporarily store Content or Processed Content to the extent technically required to provide its Services.
"Customer Content is hosted in Mixpanel's data center in the United States or the European Economic Area, as elected by Customer, or, if purchased by Customer, in India.Excerpt from Mixpanel's Terms of Use
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The clause states: “Customer Content is hosted in Mixpanel's data center in the United States or the European Economic Area, as elected by Customer, or, if purchased by Customer, in India.”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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