This analysis describes what Microsoft Azure's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that a persistent identifier enabling cross-app tracking is generated by default in Windows and made available to third-party developers and advertising networks, which may require evaluation under CCPA's opt-out requirements for targeted advertising and GDPR's consent requirements for tracking technologies.
Cross-platform context
See how other platforms handle Windows Advertising ID and Third-Party App Tracking and similar clauses.
Compare across platforms →"Windows generates an advertising ID for each user on a device, which Microsoft, third-party apps, and advertising networks can use to provide relevant ads and personalized experiences on apps and across the web, similar to how websites use cookies. App developers and advertising networks can also use it for their own purposes, subject to their own privacy policies and the controls described below. The advertising ID setting applies to Windows apps using the Windows advertising identifier. You can turn off use of the advertising ID in the Windows Settings app.Excerpt from Microsoft Azure's Microsoft Privacy
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
This provision establishes that a persistent identifier enabling cross-app tracking is generated by default in Windows and made available to third-party developers and advertising networks, which may require evaluation under CCPA's opt-out requirements for targeted advertising and GDPR's consent requirements for tracking technologies.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft Azure.