Microsoft collects data about your interests, browsing activity, and interactions across its products to show you personalized advertisements.
This analysis describes what Microsoft Azure's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Microsoft builds a profile of your interests and behaviors across multiple products and services, which is used to target you with ads — you may not realize how much data feeds into this profile.
Microsoft now discloses that it may contact you by phone for marketing using automated dialers and AI-generated voices if you have consented to marketing communications, which represents a new disclosure of contact method and technology type. The company has also reorganized its data retention policy to state it retains data for broader business purposes including improving products and protecting systems, while removing previous specific examples and retention criteria, making it less clear exactly how long specific types of your data will be kept. You should review your consent settings for marketing communications and verify what contact methods you have authorized, particularly if you have concerns about automated or AI-generated calls.
View change record →Microsoft's privacy policy now provides a less detailed explanation of how long your data is retained. Previously, the policy included specific examples, such as how long deleted emails remain in your system before final deletion, and listed criteria for deciding retention periods. Now those details are consolidated into a more general statement pointing readers to separate product documentation. This means you'll need to consult multiple documents to understand retention timelines for specific services, which reduces transparency at the point of reading the main privacy policy.
View change record →Microsoft's updated retention policy provides greater specificity about how long your data persists and under what conditions it is deleted. The policy now explicitly states that deleted items from OneDrive and Outlook.com may remain in Microsoft's systems for up to 30 days before permanent removal, even after you empty the Deleted Items folder. Additionally, the updated terms clarify that retention periods depend on whether you have an expectation that Microsoft will keep the data until you actively remove it, and whether automated controls exist to let you access and delete data yourself. You can review Microsoft's privacy dashboard to exercise available deletion controls and understand which services retain your data under these criteria.
View change record →Microsoft collects a broad range of personal data across all its products and services — including location, voice inputs, browsing history, and behavioral profiles — which is used for advertising, product improvement, and AI model training, creating significant privacy implications for everyday users. Data is shared with third-party advertising partners and affiliates, meaning information generated in one Microsoft product may influence experiences across unrelated services. You can review and manage your privacy settings, including ad personalization and data sharing preferences, by visiting account.microsoft.com/privacy.
Cross-platform context
See how other platforms handle Behavioral Profiling for Targeted Advertising and similar clauses.
Compare across platforms →Monitoring
Microsoft Azure has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
This practice engages GDPR Article 22 (automated decision-making and profiling), CCPA/CPRA opt-out rights for cross-context behavioral advertising, and FTC guidelines on data broker and advertising practices; compliance teams should assess lawful basis and opt-out mechanism adequacy.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Microsoft builds a profile of your interests and behaviors across multiple products and services, which is used to target you with ads — you may not realize how much data feeds into this profile.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft Azure.