The July 2026 update adds disclosure that Meta's AI features include agentic AI capabilities that can create and understand content including text, audio, images, and videos, and perform actions, with interactions and related metadata collected and used for personalization and AI development purposes.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Meta's AI systems are authorized to perform actions on behalf of users and to process content and messages exchanged with AI features, with that interaction data used for both personalization and AI model development. The disclosure of agentic AI capabilities is a newly added provision in the July 2026 update.
Interpretive note: The specific actions that agentic AI features may perform on behalf of users are not enumerated in the policy, and the compliance implications under the EU AI Act and automated decision-making provisions of GDPR depend on the operational scope of those actions, which is not fully specified in this document.
Under this provision, interactions users have with Meta's agentic AI features, including content and messages exchanged with those features and related metadata, are collected and may be used to personalize AI experiences and to develop and improve AI systems, including for third-party use. The policy states this applies across Meta Products where AI features are deployed.
Cross-platform context
See how other platforms handle Agentic AI Capabilities and AI Experience Personalization and similar clauses.
Compare across platforms →"We've updated our Privacy Policy with details about agentic AI capabilities and how we personalise your AI experiences... Personalizing features and content (such as your Facebook Feed, Instagram Feed, our features that are part of AI at Meta and Stories)... Provide our features that are part of AI at Meta that do things like create and understand content (like text, audio, images and videos) and perform actions... Interactions with our features that are part of AI at Meta and related metadata. For example, information like content and messages you or others exchange with these features.Excerpt from Meta's Privacy Policy
REGULATORY LANDSCAPE: This provision engages the EU AI Act, which establishes transparency, human oversight, and data governance requirements for AI systems, including those with agentic or autonomous action capabilities.
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This provision establishes that Meta's AI systems are authorized to perform actions on behalf of users and to process content and messages exchanged with AI features, with that interaction data used for both personalization and AI model development. The disclosure of agentic AI capabilities is a newly added provision in the July 2026 update.
Under this provision, interactions users have with Meta's agentic AI features, including content and messages exchanged with those features and related metadata, are collected and may be used to personalize AI experiences and to develop and improve AI systems, including for third-party use. The policy states this applies across Meta Products where AI features are deployed.
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